In three ways: bring people into the salon and the practice, get footage with a pet for your own ads, or reach the creator’s audience. The choice settles the rate and who you look for.
You pin the task to a point on the map, and creators nearby see it where they live.
You name the city in the task, so the people who apply are the ones who can bring an animal to the salon or the practice.
The address and opening hours stay in the caption, so the viewer knows where to book their dog in.
Over half of the creators in this category work in UGC: they film for the brand, not for their own profile.
A close-up of the bowl and a shot of the dog in its bed come to you as files: they go on the product page and into ads.
You set the scope of use in the task, so before the start it is clear where the footage will appear.
8 in 10 creators in this category run Instagram, and over 4 in 10 film on TikTok as well.
Over half of the people in this category have 1–10k followers, and over 7 in 10 fall within 1–50k.
The creator publishes on their own channel with their own recommendation, and your brand reaches people who were not looking for it.
It does, if the creator shows the product on their own animal to people looking for something better for theirs. The three figures below say what that rests on and how much comes back.
8–11x
times over advertising with small creators pays back (2026)
The market average is 5.2x. Creators of that size answer pet tasks most often.
74%
of Poles believe what a creator says (2025)
Food for your own dog cannot be judged through a screen. A box of treats can stand in for a fee.
4.2% and 8.7%
engagement is what small creators get on Instagram and TikTok (2026)
Large accounts get 1.1% and 3.2%. A reel from such a creator starts at 405 zł on Blogger Bank.
Sources: KC Mobile, IAB Polska
It works wherever the animal’s reaction decides the sale rather than the copy on the packet. Pet food brands and pet shops that want a test at the bowl order most often, along with grooming salons and vets after nearby customers. Bed, harness and toy brands, pet hotels and dog schools work the same way.
A dog owner sees what to buy and comes back for the same sack.
The dog eats the new food in front of the viewer, not on the packet.
The viewer sees the dog before and after the cut, then calls for a slot.
The client meets the vet before arriving with a sick cat.
The buyer sees the bed under a large dog and stops guessing the size.
The owner sees a dog that stopped pulling and signs up for a course.
Three things: what you pay with, whose animal appears on camera and how long the test runs.
No budgetYou send a sack and a box of treats instead of money, and a barter task carries no commission. Only owners whose pet can eat it will apply.
Date and shotsYou agree the rate, the publication date, the number of shots and one round of edits. You still ship the food, and the budget has to be ready before anyone applies.
Send food if you sell something bought every month and the margin carries it. Pay if you have a launch date or need finished material for the product page.
Barter task
Pet as the leadThe dog or cat is the lead and the whole audience came for them. The material looks natural, but there is usually no face or voice behind the recommendation.
A face behind itThe creator speaks to camera and recommends under their own name, so the endorsement has an author. The animal appears less often, and some viewers came for something else.
Pick the animal's account if you sell food, a toy or a bed and the reaction decides everything. Pick a person's profile if you sell a service someone has to trust a human with: a groomer, a trainer, a practice.
Creator catalogue
One dayIt is shot in one afternoon, costs the least and goes into ads at once. You see the first reaction, but not whether the pet came back to the bowl.
The change showsThe creator feeds the same product for several weeks and shows the change. It runs longer, costs more and needs an animal with nothing else new in the bowl.
Order a single video if you sell a toy, a chew or a harness. Choose a month-long test if you sell food or a supplement whose effect only shows with time.
Write a taskSeven things worth checking in the applications before you sign a contract.
Check whether the pet really features in the videos or merely walks past somewhere in the background.
Cat food shown by a dog person will not sell. Match the animal to what you have on the shelf.
Watch what they use on camera. Harsh equipment in the frame comes back to you in the comments.
Ask in advance what the animal may eat. A dog on an elimination diet cannot test new food.
A frightened dog ruins both the shot and the visit. Watch longer material, not only the edited clips.
Under good material the questions pile up: which food, and where to buy it. Reach never shows that.
Groomers and vets work on site. Agree whether the creator will bring the animal, and at what hour.
Pet food, clinics and pet hotels find single-city accounts and nationwide animal profiles here. Six recently refreshed profiles below.
Set down what has to end up in the frame and in what format: a muzzle over the bowl, a dog mid-groom, an opened parcel, a walk in a harness. Below are four tasks from Blogger Bank by a treat maker, bed and harness brands and a grooming salon.
Smart tips help you describe it so only the right creators apply.
Creators reach out to you directly. The first applications arrive in 8 hours on average. You choose on experience, reviews and work samples in the profile.
Hiring opens a contract automatically, carrying the terms from the task. Messages, files, stages and deadlines sit in the same place.
The budget is frozen until your approval. You accept the result, and only then the payment goes out.
The animal's own reaction works hardest: the dog walks up to the bowl or the cat settles into a new bed, and the viewer knows straight away whether the product delivers. Packaging cannot show that. A groomer and a dog school are sold by a before-and-after shot.
Food test at the bowl
The dog walks up, sniffs, and either eats or leaves. One shot answers the question every buyer asks.
Before and after the groom
A shaggy dog goes in and comes out trimmed. The viewer compares two frames and decides whether to drive over.
Reaction to a toy or a chew
You see whether the animal took any interest at all, and how long the thing someone is asked to pay for lasted.
Unboxing the parcel
Box, product, first use. The buyer checks size and finish before ordering the same thing.
Inside a visit to the practice
The owner sees what the examination looks like and who runs it. The fear of a first visit with a cat fades.
One command step by step
A short guide in which the dog really learns. Questions about signing up for classes follow straight after.
A test after a month of feeding
The creator returns to a product the pet has had for weeks and shows what changed in that time.
UGC for ads
The material is made for the brand alone: you get a file for the product page and for ads, and nothing appears on the creator’s profile.
PLN 300–1,500
is the market rate for a nano-influencer post
With a micro-influencer, PLN 2,000–8,000.
0 zł
is what barter costs instead of a fee
For a pet food brand and a pet shop it is the most common first step, and a barter task carries no commission.
from 43 zł
is what the cheapest task costs
You set the terms, and the creators they suit apply themselves.
Rates that creators with pets in Poland state themselves in their profiles on Blogger Bank.
You arrive at the groomer, the training field and the practice with a live animal, so distance decides. You pin the task to a point on the map, and creators nearby see it where they are.
Blogger Bank creators are also in these cities
Common questions about working with influencers
Put that outcome in the task as acceptable and ask for the shot rather than a staged reaction. A forced frame is visible. Agree a second product from your shelf in case of refusal.
The owner, because they decide what the pet is given. The brand answers for the recipe and for safety. State the full composition and contraindications in the task before anyone applies.
The pet itself does not push the rate up — time does. A month-long test and outdoor shots cost more than one video filmed at home. Price by shooting days, not by species.
It is, if the first brought orders through the discount code you gave the creator. Without a code you cannot tell that creator from your other ads. Book a series and spread the budget.
As long as you agree before the start. Material with a pet ages slowly and works in campaigns for years, so settle an unlimited licence before the first application.
As long as the test itself, plus a week for shipping and a gradual switch to the new food. Split the task into stages and accept material after each one, not only at the end.
Creators who often take on similar tasks.
Ordered here by: children's stores, toy brands, schools and kindergartens, play centres
Ordered here by: food producers, delicatessens, patisseries, drink brands
Ordered here by: fitness clubs, yoga studios, dietitians, supplement brands
Ordered here by: furniture stores, interior studios, developers, homeware brands
Describe the task. Creators will apply on their own. You pay after you approve the material.
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