Client testimonials, step-by-step walkthroughs of the service and UGC for accounting firms, law firms, coworking spaces, recruitment agencies, franchise networks, leasing companies and software vendors for business.
Three ways: bring in companies from the neighbourhood, get material for your own ads, or show the service to the creator's audience. That decides both the price and who you are looking for.
A creator from your city films in the office or the coworking floor and shows the material to people who run companies nearby.
You name the city in the task, so the people who apply are those who can come to you.
You pin the task to a point on the map and creators nearby see it where they are.
Over half the creators in this category work in UGC: they film the material for the brand, not for their own profile.
A client testimonial, a software walkthrough and office footage arrive as files: they go onto the service page and into ads.
You set the scope of use in the task, so even before the start it is clear whether the material goes into ads or only onto the creator's profile.
Nearly 8 in 10 creators in this category are on Instagram, and over half also film for TikTok.
Close to half have 1–10k followers, and 7 in 10 fall in the 1–50k range.
One in ten runs a YouTube channel — that is where the longer conversations go, the ones a reel has no room for.
It sells if the creator speaks to people who run a company themselves and are looking for a supplier. Three figures that back it up, and what each one means for your firm.
59%
of Poles look for services straight in social media (2025)
An accountant, a lawyer and an office for the company are searched for the same way. On Blogger Bank you name the city in the task and choose from the applications.
74%
of Poles believe what a creator says (2025)
Company books and documents are handed over on a recommendation, not on a banner. A first collaboration can be settled in barter.
8–11x
is the return on ads with small creators (2026)
The market average is 5.2x. It is those creators who apply to tasks from companies on Blogger Bank most often.
Sources: IAB Polska, KC Mobile
It works wherever the client checks who they are trusting with the company's money and papers. Accounting and law firms order most often, and coworking spaces, recruiters, franchise networks and software vendors work the same way.
A business owner sees who will keep their books and asks about the monthly fee.
An entrepreneur hears the answer to their question and calls about a contract.
Someone hunting for a desk sees the floor and the view before driving over.
A candidate sees the people behind the firm and sends their application sooner.
A would-be franchisee sees the outlet from the inside and asks about terms.
An owner watches the software at work and understands what the fee buys.
Three things: what you pay the creator with, who stands in front of the camera and whether you order one piece or a series.
No budgetYou hand over a month of service or a seat in the office and pay no commission. Only creators who need that service will apply.
Wider choiceYou know the amount before the start, more people apply and you can insist on a date. You carry the cost before the first enquiry.
Start with barter if you can give the service away without spending money. Pay a fee if the material has to land on a date and go into your ads.
Write a task
Full controlThe person speaking knows the contracts and the rates, so no number is made up. It will be watched by people who already know you.
New audiencePeople outside your contact list see it, together with the creator's recommendation. You hand over the facts, they say them in their words.
Film your own expert if you are explaining an intricate service to current clients. Order material from a creator if you want to reach companies that do not know you.
Creator catalogue
Fast answerIt is ready in a week and you see straight away how many enquiries came in. With a service an owner mulls for months, some will forget you.
Longer decisionThe same viewer sees you a few times before they start looking for a supplier. You pay for every piece and close the account later.
Take one video if you have an offer with a date or seats to fill this month. Spread the material across a quarter for ongoing service.
Order materialSeven things worth checking in the applications before you sign a contract.
Tens of thousands of followers change nothing if none of them pays for bookkeeping.
Anyone who has advertised a subscription service knows the decision takes weeks, not one swipe.
A creator who mixes up a tax with a social contribution loses credibility with the first viewer from the trade.
Under good footage about a service people ask about the rate and the lead time. That weighs more than views.
Settle whether the creator will quote prices and terms. Footage without a figure leaves the question of cost open.
Trade fairs and the end of the tax year have fixed dates. Ask about free slots before anything else.
A service is sold by a calm, specific answer. Watch a longer piece rather than a clipped highlight.
Law firms, accountants and service companies pick advisory creators — from niche accounts to profiles with broad reach. Six freshly updated examples.
Write down who you are speaking to and what has to be visible: a client testimonial, a walkthrough of the service, the office floor. Below are three tasks published on Blogger Bank by a coworking space, an advisory office and a sales platform, in their own words.
Smart tips help you describe it so only the right creators apply.
Creators reach out to you directly. The first applications arrive in 8 hours on average. You choose on experience, reviews and work samples in the profile.
Hiring opens a contract automatically, carrying the terms from the task. Messages, files, stages and deadlines sit in the same place.
The budget is frozen until your approval. You accept the result, and only then the payment goes out.
A testimonial from a client who already pays for the service works hardest: you see what they got and how long it took. A step-by-step walkthrough explains what happens once the contract is signed. A short answer to a single tax question pulls in the people searching for exactly that.
Testimonial from a client already using the service
A business owner says what they got and how long it took. Questions about the price come in after footage like that.
One company's story with figures
The starting point, what was done and what changed. It convinces someone sitting with exactly the same problem.
Step-by-step walkthrough of the service
The software on screen, the folder of documents or the first day of service. The viewer knows what follows the signature.
An answer to one tax or contract question
Fifteen seconds of substance instead of a guide. The cheapest way to reach someone searching for exactly that.
Footage from the office or coworking floor
Desks, the meeting room and the price per seat. It answers whether the trip to see it is worth taking.
A day with the team
The people the client will talk to once the contract is signed. It works where the service is chosen for specific faces.
Report from a trade-fair stand
The stand, the conversations and what you showed. It reaches the trade that stayed home but follows the event.
UGC for ads
The creator films to order and hands over the file: service page, ads, sales deck. Nothing appears on their profile.
PLN 300–1,500
is the market rate for a nano-influencer post
With a micro-influencer, PLN 2,000–8,000.
0 zł
is what barter costs instead of a fee
For a coworking space and an accounting firm this is the usual first step: a month of service instead of a fee, and a barter task carries no commission.
from 43 zł
is what the cheapest task costs
You set the terms, and the creators they suit apply themselves.
Rates that creators in the business and marketing category in Poland state themselves in their Blogger Bank profiles.
A remote service can be filmed from anywhere, but an office, a coworking floor and a meeting with a client have to be shot on site. You pin the task to a point on the map, and creators nearby see it where they are.
Blogger Bank creators are also in these cities
Common questions about working with influencers
They bring enquiries, not signatures: bookkeeping is chosen after a call and a quote. Ask for material that ends in one step — a phone number or a form — and count enquiries.
Count two windows: the first days after publication and the weeks that follow, because ongoing service is chosen more slowly than a product. Agree usage rights so the material runs in ads all quarter.
One is rarely enough: an office is viewed in person and several people sign off on it. Spread a few pieces across creators from the same city and count booked visits, not likes.
You are, because it is your offer reaching the client. Put prices and terms into the task, and reserve one round of corrections for errors in figures before publication.
A few weeks before the date: the creator needs time to film and edit, and the teaser has to go out before attendees plan the trip. Put the publication date in the task.
Only for a simple service with a short decision. With bookkeeping the contract takes weeks and few creators will take that deal, so a fee plus a referral bonus is safer.
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Describe the task. Creators will apply on their own. You pay after you approve the material.
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