Three ways: fill the tables with guests from nearby, get photos of your dishes for your own ads, or show the venue to the creator's audience. That choice sets both the price and who you pick.
You pin the task to a point on the map, and creators nearby see it in their own city.
You name the city in the task, so the people who apply are the ones who can come to you.
The creator films at the table, and the material reaches their followers from the same neighbourhood.
Over half the creators in this category film for the business only, with nothing published on their own profile.
Photos of the dishes and the room arrive as files — they go on the venue's profile, into ads and into delivery apps.
You set the scope of use before the start, so it is clear from the beginning where the material may appear.
Over 8 in 10 creators in this category run Instagram, and over 4 in 10 film on TikTok as well.
Close to half have 1,000–10,000 followers, and 7 in 10 fall in the 1,000–50,000 band.
The venue is recommended by someone their followers trust, so the address reaches an entirely new circle.
It pays off if the creator shows the dish and the address to people who live or work nearby. Three figures that show it, and what each means for your venue.
59%
of Poles look for services straight in social media (2025)
Somewhere to have dinner is chosen there too. On Blogger Bank the task is seen by creators from your city.
8–11x
is the return on advertising with small creators (2026)
The market average is 5.2x. A reel with one of them starts at 355 zł on Blogger Bank.
4.2% and 8.7%
is what small creators get on Instagram and TikTok (2026)
Large accounts get 1.1% and 3.2%. Close to half the creators in this category have 1,000–10,000 followers.
Sources: IAB Polska, KC Mobile
It works wherever a guest has to come to a specific address. The usual buyers are restaurants and cafés that want people from nearby, and takeaway places that need photos of their dishes for ads. Pizzerias, bars, food trucks and bakeries work the same way.
A guest sees the dish on video and books a table for that evening.
A reel with cake and coffee brings in the people who live next door.
You see the portion and the cheese pull, and the order comes from a phone.
A Friday-night clip sells an atmosphere that a photo cannot carry.
People see where you are parked today and come the same day.
Morning bakes on video build the queue before you even open.
Three things: where the material is filmed, how you settle up and how far the creator's reach should go.
AtmosphereThe creator sits in the room and films the interior, the service and the plate. It takes an evening, so it costs more and only people nearby apply.
No travelThe order goes to the creator's address and they film the unboxing and the first bite. The room is never seen, but anyone in a city you deliver to can apply.
Want the tables full — invite them in, because a guest has to see where they are going. Selling takeaway and delivery — send the food, and the choice of creators gets much wider.
Post a task
No budgetYou cover dinner or coffee with dessert and pay no commission. The choice is narrower, because some creators work for money only, and you cannot enforce a date.
Date and editsYou agree an amount, and then you can set terms: the day of filming, the number of shots, one round of edits. Commission is 5% from the brand and 5% from the creator.
Everyday menu and a first try — the bill is enough. An opening, a menu launch or a specific weekend — pay, because only then will the creator turn up on that day.
Invite a creator
NeighboursTheir followers walk past your venue on the way to work. The rate is low and the comments are specific, but one clip reaches few people, so it takes several.
RecognitionOne piece is seen by a great many people and turns the venue into a place people talk about. It costs many times more, and most viewers will never get to you.
A café and a bistro live off their neighbours, so take creators from the neighbourhood. A large account makes sense for an opening, a venue in a tourist centre and a chain with delivery.
Creator catalogueSeven things worth checking in the applications before you sign a contract.
Someone has to walk in. A creator from the other end of Poland will not travel for a coffee.
If a creator has never filmed at a table, the first attempt should not happen at your place.
The dish has to look good in your dining room light, not in a studio. Watch their earlier footage.
If people ask where a place is, the audience is local and really does eat out.
A vegan account will not sell ribs, and a street-food account will not sell a tasting menu.
An opening and a menu launch have a date. Settle it before you pick an application.
Without the name and the place in the caption a viewer has no idea where to go.
A restaurant can take an account from the neighbourhood or a creator half the country watches. Six profiles from restaurants and cafés, all freshly updated.
Say what has to be visible and where: the dish up close, the room, the reel from the visit. Below are six tasks published on Blogger Bank by food venues, in their own words.
Smart tips help you describe it so only the right creators apply.
Creators reach out to you directly. The first applications arrive in 8 hours on average. You choose on experience, reviews and work samples in the profile.
Hiring opens a contract automatically, carrying the terms from the task. Messages, files, stages and deadlines sit in the same place.
The budget is frozen until your approval. You accept the result, and only then the payment goes out.
A close-up of the dish and a reel from the visit work hardest: you see the portion, the room and people at the tables, and the address stays in the caption. A menu photo does not do that, because it never shows what it is like inside. A takeaway place sells something else — the unboxing of a delivery.
Close-up of the dish
The portion, the sauce and the steam above the plate. This is the shot that makes someone book a table.
Reel from a visit
The entrance, the room, the service and the plate in one piece. A guest knows what to expect before walking in.
An honest review of a tasting
The creator says what they ordered and whether they would come back. It reads like advice from a friend, not an ad.
Launch of a new menu
A seasonal dish gets a face and a date, so people come this week rather than some day.
Coverage of an opening
The queue, the first guests and the address in the caption. It only works on the day it happens.
Unboxing a delivery
The box, the temperature and the portion once it arrives. It removes the fear that the food turns up cold and smaller.
Shots from the kitchen
The chef, the produce and how it is made. It explains where the price on the menu comes from.
UGC for ads
You get the finished video as a file and put it into ads or on the venue's own profile, with nothing published by the creator.
PLN 300–1,500
is the market rate for a nano-influencer post
With a micro-influencer, PLN 2,000–8,000.
0 zł
is what barter costs instead of a fee
For a restaurant or a café this is the usual first step, and a barter task carries no commission.
from 43 zł
is what the cheapest task costs
You set the terms, and the creators they suit apply themselves.
The rates restaurant creators in Poland state themselves in their Blogger Bank profiles.
Guests have to walk in, so the creator's city decides everything. You pin the task to a point on the map, and creators nearby see it where they are.
Blogger Bank creators are also in these cities
Common questions about working with influencers
The number of pieces changes it most, and whether the creator comes to the venue or films a delivery at home. A visit takes an evening, so it costs more. Settle both in the task.
The venue does — the tasting bill is part of the payment, or all of it under barter. Write in the task how many people you invite and up to what amount, before anyone sits down.
Ask for the details and fix it before the material goes out. A creator is not obliged to praise a dish, so ask in the task for contact before publication rather than for praise.
Give the creator a code for the bill or a word to say when ordering, and count how often it comes up. Ask the waiters where guests heard about you — that works from day one.
Yes, if you write it into the task before the start. Material from a venue outlives a single campaign, so agree at once that it stays on the profile and in ads indefinitely.
Start the moment you know the date. The Blogger Bank task takes minutes to publish, but a creator has to hold an evening free. With a fixed opening date pay a fee — only then is it binding.
Rarely, because their followers will not come for a coffee from the other end of Poland. A tourist venue or a chain with delivery is the exception. Otherwise name the city in the task.
Creators who often take on similar tasks.
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Describe the task. Creators will apply on their own. You pay after you approve the material.
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