Hire a creator watched by people who live in Kraków, not by guests staying two nights. A tourist leaves one bill and goes home, while your neighbour from Ruczaj comes back in November — build the campaign for the second one.
Usually for three things: to fill February and November, to announce an opening in the centre, or to win back neighbours who stopped dropping in once the season ended. Three goals, three tabs below.
A creator from the city drops in during November and shows your free hours to people living a few tram stops away.
A discount code valid to the end of the month tells you within a week how many locals came and what they spent.
The footage stays yours for the May long weekend and September: run it as a paid ad when the city fills up again.
Rent in the Old Town runs from day one, so the first week has to bring guests rather than silence.
When two Kraków creators cover the opening in one week, the neighbourhood hears about the new address from two sides at once.
Guests from the first weekend come back midweek if they live within a few tram stops of your address.
A tourist leaves one bill and goes home, while a neighbour from Podgórze comes back weekly as long as they remember you.
A creator from the district will show the new menu or the trainer on the schedule to people two tram stops away.
A regular from the estate costs you once and pays all year — which is why one collaboration a month does more than a push before the season.
Yes — people look for a place to eat on their phone, and an account from Kraków speaks to those who stay in the city after the season. Three figures and what they mean for your takings.
59%
of Poles look for services straight in social media (2025)
A place for dinner or a salon gets picked there too. On Blogger Bank your task is seen by creators from Kraków.
8–11x
is the return on advertising with small creators (2026)
The market average is 5.2x. A task with a Kraków creator starts at 43 zł.
4.2% and 8.7%
engagement is what small creators get on Instagram and TikTok (2026)
Large, nationwide accounts get 1.1% and 3.2%. A local Kraków account is closer to its audience than a big name.
Sources: IAB Polska, KC Mobile
Start from your industry: food, beauty, fashion, home, services. Each has its own page with rates and formats, and you pick creators from among those who work in Kraków.
Who orders: beauty salons, nail studios, cosmetology clinics, cosmetics brands
Who orders: clothing stores, boutiques, local fashion labels, showrooms
Who orders: fitness clubs, yoga studios, dietitians, supplement brands
Who orders: hotels, guesthouses, spa resorts, travel agencies
Who orders: restaurants, cafés, pizzerias, food trucks
Who orders: event organisers, theatres, clubs, cinemas
Who orders: food producers, delicatessens, patisseries, drink brands
Who orders: furniture stores, interior studios, developers, homeware brands
Who orders: children's stores, toy brands, schools and kindergartens, play centres
Who orders: pet shops, veterinary clinics, pet food brands, grooming salons
Who orders: electronics stores, accessory brands, distributors, repair services
Who orders: online courses, agencies, law firms, SaaS tools
Who orders: language schools, learning platforms, online courses, tutors
Who orders: car dealerships, garages, detailing studios, accessory brands
Who orders: mobile apps, startups, IT services, electronics stores
It depends on who you want at the table on a Wednesday. Three comparisons: a creator against paid advertising, against leaflets, and against one whose audience comes to Kraków for two days.
Facebook AdsPlus: you set a radius around the venue and launch a May long weekend campaign within an hour. Minus: at the peak of the season rates in Kraków rise, and viewers recognise an ad and scroll past.
InfluencerPlus: you are recommended by a Kraków local whose viewers are a few tram stops away, and the footage stays with you. Minus: you cannot set the publication date yourself, and the return is harder to count.
Take Ads if you want to test two messages in a week before the May long weekend and watch the cost per click; take a creator if you care about the people who stay in the city after the season. One after the other is cheapest: the footage from your venue then runs as an ad for your district.
Post a task
LeafletsPlus: a pack of leaflets costs less than one collaboration and reaches neighbours who never watch reels. Minus: in central Kraków they land among a dozen others and the effect cannot be counted.
InfluencerPlus: the same neighbourhood, but with a face the neighbours trust and footage for later; you count the effect by the code. Minus: it costs more than printing and you have to check the creator's audience.
Take leaflets if your customers are seniors from the next staircase and you have someone to walk the floors; take a creator if you want to count how many guests came on a recommendation and keep the material for the next season.
See creators
Tourist audiencePlus: their viewers are planning a stay in Kraków and will come in during the season, with a bigger bill than a resident. Minus: they come once, will not return in February and will recommend you to nobody.
City audiencePlus: their viewers live here all year, come back weekly and bring friends from the estate along. Minus: it grows more slowly, because one post will not fill the room in mid-season.
Take a creator with a tourist audience if you sell a one-off — a souvenir, a boat trip, dinner by the Main Square; take a creator for Kraków locals if you live on returns and passes. In winter only residents pay your bills, so they decide the whole year.
Compare creatorsSome have their own audience in the city, others shoot material you run from your own account. Below are Kraków people from both groups — check whose audience stays here for the winter.
The base is the third largest in the country, and its core is beauty, health and food — exactly the industries that in Kraków live off returning residents rather than visitors.
412
creators from this city who take tasks
84
of them are 1–10k follower accounts — the cheapest and most engaged tier
Data as of August 17, 2026.
Tasks from this city most often come from:
Say what has to be in the frame, in which district and by which date — the rest is detail. Below are six tasks from Kraków published on Blogger Bank, from a food truck to a tattoo studio.
Smart tips help you describe it so only the right creators apply.
Creators reach out to you directly. The first applications arrive in 8 hours on average. You choose on experience, reviews and work samples in the profile.
Hiring opens a contract automatically, carrying the terms from the task. Messages, files, stages and deadlines sit in the same place.
The budget is frozen until your approval. You accept the result, and only then the payment goes out.
from 43 zł
the cheapest start
That is the lowest task budget on Blogger Bank.
barter
instead of cash
Many creators will take your product or service instead of a fee. A barter task carries no commission.
2 × 5%
our commission
Five per cent from you and five from the creator, charged separately.
Name the district in the task and creators from exactly there will apply — Kazimierz brings people from Kazimierz, Ruczaj brings people from Ruczaj. The guide to choosing a creator sits on the section page.
Do you run a place outside Kraków? Name that city in the task and creators from there will apply — the terms and the commission stay exactly the same.
Blogger Bank creators are also in these cities
And 71 more cities across Poland.
Common questions about influencers in Kraków
It does, because in February the bills are paid by residents, not by visitors. Book two collaborations for a dead month before you start fighting for attention at the peak.
Three weeks before the first long weekend — good accounts have their dates taken by then, and editing takes a few days. Put the publication date in the task before you hire the creator.
It is worth it for one-off sales: a souvenir, a boat trip, dinner by the Main Square. For a pass, a subscription or monthly visits, spend the same money on an account followed by Kraków locals.
Count what one empty evening costs you — that is roughly what a collaboration with a local creator comes to. If the campaign fills two such evenings a month, the budget holds. Start with one task on Blogger Bank.
Only after you accept it. The budget is frozen from the moment of hiring, the creator publishes, you check the material and approve it — the payout follows your approval. Arrange everything through the platform only, because cash outside it carries no protection.
Rarely, because their viewers are half an hour away by tram and will pick a venue nearby. For a venue in Kazimierz look for a creator from the centre or from the neighbouring streets.
They will, if in summer you are shown by someone residents watch, not only by visitors. One collaboration with a Kraków creator in every month of the season gives you full Wednesdays in September.
Describe the task. Creators from the city apply themselves. You pay after you accept the material.
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