In three ways: invite a creator for a free date, get material for your own ads, or show the property to the influencer's audience. That decides both the rate and who you are looking for.
You pin the task to a point on the map, and creators nearby see it in their own city.
You put the dates of the stay into the task, so the material appears when the calendar has gaps.
You name the city in the task, so the people who apply are the ones who can reach you.
More than half of travel creators film for the brand only, with nothing published on their own profile.
The room tour and the sauna shots come as files: they go onto the website, into ads and into a mailing.
You set the scope of use before the start, so it is clear from the beginning where the photos may appear.
More than 8 in 10 travel creators run Instagram, and almost half also film on TikTok.
Every second person in this category has 1–10k followers, and more than 7 in 10 sit in the 1–50k range.
The material goes out on the creator's profile with their recommendation, so it reaches people who have not heard of the property.
It does, if the creator shows the property to people who really are planning a trip to that region. Three figures that confirm it, and what each one means for a place to stay.
8–11x
return on advertising with small creators (2026)
The market average is 5.2x. These are the creators who apply to stay tasks most often.
59%
of Poles look for services straight in social media (2025)
A trip is chosen there, before anyone opens a booking portal. You give the city and the dates in the task on Blogger Bank.
67%
of Polish campaigns are short video (2026)
A reel walks through the room, the bathroom and the view in a dozen seconds. A reel on Blogger Bank starts at 370 zł.
Sources: KC Mobile, IAB Polska
It is worth it wherever the guest buys an impression rather than a catalogue photo. Hotels and guesthouses that care about free dates order most often, along with rental apartments. Farm stays, cabins and glamping sites, spa resorts, health resorts, travel agencies and tour operators work the same way.
The guest sees the room, breakfast and the walk from the car park before booking.
A small place shows the atmosphere that listing photos never carry.
A reel from inside reaches people looking for a place this weekend.
You see the drive, the area and what there is to do for three days.
The creator shows the sauna area and a treatment, so the guest knows what they pay for.
A report from one trip sells the next departure better than a catalogue.
Three things: what you pay with, what footage you need and when you invite.
No budgetYou give away a date you would not have sold anyway and pay no commission. The choice is narrower, because some creators work for a fee only.
Date and editsYou agree on a sum and can set terms: the publication date, the number of shots, one round of edits. It costs budget a small property often does not have.
Empty dates outside the season — give the stay, because you pay with what stands free anyway. An opening date or a long weekend to fill — pay, because only then is the date a condition.
Barter task
ControlEmpty interiors, even light, full control of the frame. The photos age together with the decor and never show what the stay is like from arrival to check-out.
The stay is visibleA person in frame, movement and sound: the drive, the breakfast and the area around. Less control over the edit, but the guest knows what to expect.
The shoot holds up the website and the booking portals, the creator's footage sells the stay on social media and in ads. Order both, because they answer different questions.
Order footage
Full offerThe property looks its best: weather, people, the full offer. But you give away a night you would have sold at full rate, and the material is lost among hundreds of holiday posts.
Free datesYou pay with a date that stands empty anyway, and the footage reaches people planning their next trip. The shots come out less striking than in July.
Invite outside the season if you want to fill empty nights and collect bookings ahead. Choose the peak if you are opening a new property and need material for the whole coming year.
Creator catalogueSeven things worth checking in the applications before you sign a contract.
Someone who knows the area will also show the drive, the beach and the trail, not just the room.
Watch the earlier trips: they show whether the creator can present a place rather than only themselves.
Mountains, seaside and a city weekend are three different groups. Check where their followers actually go.
Interiors forgive less than open air. Watch material filmed indoors, under artificial light.
Your free dates are in November, not in July. Ask about that at the very start of the conversation.
Questions about prices and free dates under a post say more than reach. Statistics straight from Instagram are visible in the creator's profile.
How many nights, how many people, whether meals are included. Write it down before anyone applies.
Hotels and guesthouses work with local creators and with large travel accounts alike. Six profiles that updated their details in the catalogue recently.
Spell out what has to be visible and in what format: the room, breakfast, the sauna area, the walk from the car park. Below are six tasks published on Blogger Bank by hotels, guesthouses and apartments, in their own words.
Smart tips help you describe it so only the right creators apply.
Creators reach out to you directly. The first applications arrive in 8 hours on average. You choose on experience, reviews and work samples in the profile.
Hiring opens a contract automatically, carrying the terms from the task. Messages, files, stages and deadlines sit in the same place.
The budget is frozen until your approval. You accept the result, and only then the payment goes out.
A room tour works hardest: the guest sees the bathroom, the bed and the view from the window before paying. A listing photo cannot do that, because it never shows what the whole stay looks like. The surroundings, the drive and the breakfast are sold by footage shot on site.
Room tour
The guest sees the bathroom, the bed and the view before paying. The most common reason they book this place and not another.
Report from the whole stay
Arrival, the first evening, the morning after. It shows a full day at the property, not one pretty frame.
What to do nearby
The beach, the trail, the lake, the market square. The guest books a room together with a plan for the weekend.
The drive and the way in
How long the drive takes, where the car goes and what the last kilometre of gravel road looks like.
Breakfast and shared spaces
The buffet, the coffee and the place people sit in the evening. It decides between two properties at a similar price.
Sauna, pool and treatments
You see how large the area is and how many people are in it. It raises the value of a night far more than a description.
An honest opinion after the trip
The creator says what was good and what was weaker. It reads like advice from a friend, which is why it works.
UGC for ads
You get the footage as a file and put it on the property's website or into ads. The creator publishes nothing.
PLN 300–1,500
is the market rate for a nano-influencer post
With a micro-influencer, PLN 2,000–8,000.
0 zł
is what barter costs instead of a fee
For a hotel, a guesthouse and an apartment it is the most common first step, and a barter task carries no commission.
from 43 zł
is what the cheapest task costs
You set the terms, and the creators they suit apply themselves.
Rates that travel creators in Poland state themselves in their profiles on Blogger Bank.
The creator travels to the property, so the distance matters more than the address. You pin the task to a point on the map, and creators nearby see it where they are.
Blogger Bank creators are also in these cities
Common questions about working with influencers
The number of nights and how much material comes out of one stay change it most. Then reach and the length of the drive. State the dates and the number of shots in the task and compare the applications.
The stay usually yes, because there is no material without it. Travel and meals are a separate matter and the most common source of misunderstanding. Write down exactly what the stay includes.
You settle the rights before the start and the clause goes into the contract. A website and booking portals outlive one campaign, so state right away that the material stays there indefinitely.
For a small property an account with 1–10k is enough — those posts collect real questions about free dates. Large reach costs many times more and speaks to all of Poland, so take smaller accounts.
Only if you ask. Put the beach, the trail or the market square into the task, because for a guest the area weighs as much as the room itself. Name two or three specific places.
The budget is frozen until you accept, so the money stays with you and the task goes back to applications. With a fixed date, pick two people for two different weeks from the start.
Creators who often take on similar tasks.
Ordered here by: restaurants, cafés, pizzerias, food trucks
Ordered here by: car dealerships, garages, detailing studios, accessory brands
Ordered here by: event organisers, theatres, clubs, cinemas
Ordered here by: children's stores, toy brands, schools and kindergartens, play centres
Describe the task. Creators will apply on their own. You pay after you approve the material.
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