All about influencer marketing
Instagram Hashtags in 2026: How Many to Use and How to Pick Them
Since December 2025, Instagram posts and reels allow a maximum of five hashtags, and Instagram's head stresses that tags alone don't boost reach. The article explains how many hashtags to use, how to choose them, and which mistakes to avoid.
Native Advertising: Formats, Examples and Creator Collaboration
Native advertising looks and behaves like the content of the place it appears in, which is why it always needs clear labeling. The article covers native advertising formats, real-world examples, and the role of creator integrations in this ecosystem.
Barter campaign platform: how to run barter with many creators at once
How to run a barter campaign with several or a dozen creators: why direct messages are not enough, how the process works on a platform and what a good tool should offer.
Awards for Creators and Personal Brands: How to Enter and Use the Recognition (Kursory Roku 2026)
Why creators should enter industry contests, how to prepare an entry, and key facts about Kursory Roku 2026: categories, deadlines and the gala.
How Can an Expert Creator Build Recognition Beyond Instagram?
PR expert Ewelina Salwuk-Marko explains how expert articles, interviews, podcasts and conferences build an expert brand beyond your own social media – and why a system matters more than the number of publications.
Instagram Collab Post: When a Brand Should Co-Author a Creator's Post and When to Choose Partnership Ads
How Instagram Collab posts work, when a brand should co-author a creator's post, how Collab differs from partnership ads, what to agree with the creator and how to disclose ads.
Brands in Physical Stores and Drugstores: How to Measure a Creator Campaign Without Online Sales
How a brand selling in drugstores and physical stores can measure a creator campaign: a baseline, sell-out data from the chain, a geo test, brand searches, a store locator, surveys and an honest report.
Fake Collaboration Offers: How Creators Can Spot a Scam
How a creator can spot a fake collaboration offer: phishing links to a “campaign panel”, participation fees, fake contracts, verifying the sender and what to do if you have already clicked or paid.
Creator Events and Press Trips: Invitation, Terms and Content Labelling
How a brand can run an event or press trip for influencers: choosing participants, writing the invitation, agreeing terms and content rights, labelling coverage under UOKiK recommendations, and organising the day and the follow-up.
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