Three ways: sell the product straight from the material, get photos and video for your own ads, or show the brand to the creator's audience. That choice sets both the price and who you pick.
You send the product by courier, so creators from any city apply to the task, not only from yours.
You put the discount code and the shop link into the task, so you see straight away how many orders came from the material.
For tastings and workshops you pin the task to a point on the map, and creators nearby see it where they are.
Half the creators in this category film for the brand only and publish nothing on their own profile.
Packaging photos and cooking shots come to you as files — they go on the product page, into ads and to partner shops.
You set the scope of use before the start, so it is clear from the beginning where the material may appear.
Over 3 in 4 creators in this category run Instagram, and close to half film on TikTok as well.
Close to half have 1,000–10,000 followers, and over 7 in 10 fall in the 1,000–50,000 range.
The product is recommended by someone viewers trust with grocery choices, so the brand reaches an entirely new circle.
It pays off if the creator shows the product to people who cook and shop the way your customers do. Three figures that show it, and what each means for a food brand.
8–11x
is the return on advertising with small creators (2026)
The market average is 5.2x. A reel with one of them starts at 305 zł on Blogger Bank.
74%
of Poles trust what a creator says (2025)
Taste cannot be checked through a screen. A product test can be settled with a parcel instead of a fee.
4.2% and 8.7%
is what small creators get on Instagram and TikTok (2026)
Large accounts get 1.1% and 3.2%. Close to half the food creators have 1,000–10,000 followers.
Sources: KC Mobile, IAB Polska
It works wherever taste decides the purchase and the customer cannot taste it through a screen. The usual buyers are food brands and meal-plan caterers that want a first order. Local producers, bakeries, grocery shops, meal-kit deliveries and cooking schools work the same way.
A new flavour lands in the basket because someone showed how it tastes.
The client sees a whole day of meals and orders the first week.
The viewer cooks along with the creator and orders that exact kit.
The buyer meets the maker and picks their loaf over the supermarket one.
A recipe with your ingredient leads straight to the basket in your shop.
The attendee sees how a class runs and signs up for the next date.
Three things: what the product has to turn into, how you settle up and who you are actually looking for.
A reason to buyThe viewer gets a ready idea for dinner and knows why to reach for your ingredient. It takes longer, needs a creator with a kitchen on camera and costs clearly more.
Fast and cheapThe creator tries the product and says plainly how it tastes. It is filmed in fifteen minutes and costs less, but never explains what the viewer would do with it in the kitchen.
If you sell a cooking ingredient, order a recipe — without an idea for a dish the product stays on the shelf. If you sell a snack, sweets or a drink, a taste test is enough: there the first reaction decides.
Order a recipe
No budgetYou send the kit by courier and pay no commission. The choice is narrower, because some creators work for a fee only, and you cannot enforce a publication date.
Date and editsYou agree an amount, and only then can you set the terms: publication day, number of shots, one round of edits. The commission is 5% from the brand and a separate 5% from the creator.
If you have stock and you are trying this for the first time, send a parcel. If you have a flavour launch or a Christmas box with a date, pay, because only then is the deadline a condition.
Barter task
CredibilityTheir followers come for recipes, so a food product fits what they already watch. The reach is narrower and stops at people interested in cooking.
Wider reachA lifestyle or family account reaches people who never look for recipes. The product is one thread among many there, so it is easier for it to get lost.
If you sell an ingredient or something to cook with, take a food creator — their viewers are already at the stove. If you sell a snack, a drink or sweets, reach wider: there the age of the audience decides, not the category.
Creator catalogueSeven things worth checking in the applications before you sign a contract.
Gluten-free bread is bought by someone already looking for it. Check what the creator talks about day to day.
A dish only looks good in good light. Watch their earlier close-ups of plates and packaging.
A recipe needs hands, pace and editing. Not everyone who shows meals can actually film one.
Without legible packaging in the shot, the viewer will not find in a shop what they just saw.
If people ask where to buy it, the audience really does shop after videos like these.
A Christmas box sells for three weeks. Agree the date before you pick an application.
Food is bought every week, so a second piece sells better than a one-off mention.
Food producers work with home cooks and with large cooking accounts. Six recently active profiles from food and recipes.
Say what the product has to turn into and where it has to appear: a recipe, a taste test, a box unboxing. Below are six tasks published on Blogger Bank by food brands and producers, in their own words.
Smart tips help you describe it so only the right creators apply.
Creators reach out to you directly. The first applications arrive in 8 hours on average. You choose on experience, reviews and work samples in the profile.
Hiring opens a contract automatically, carrying the terms from the task. Messages, files, stages and deadlines sit in the same place.
The budget is frozen until your approval. You accept the result, and only then the payment goes out.
A recipe with the product in the leading role works hardest: the viewer knows what to cook with it and puts the ingredient on the shopping list. Nice packaging will not do that, because it never says what the product is for. A new flavour is sold by the first reaction to the taste.
A recipe with your product
The viewer knows straight away what to cook with it and adds the product to the shopping list.
The first reaction to the taste
A face at the moment of the first bite. The shortest way to make someone want to try the flavour.
Taste test and comparison
Your product next to the one the viewer already knows. It answers the only question: is it worth switching.
Box unboxing
The box, the portions and the label. It removes the fear that there is less inside than the photo promises.
The product on the shop shelf
You see the packaging and where it stands. The buyer finds it without asking a shop assistant.
Seasonal and Christmas box
A date and a reason to buy in one piece, so the orders come in this week rather than some day.
Shots from where it is made
The raw ingredients, the people and the stages. They justify a price higher than a discounter brand.
UGC for ads
You get the finished video as a file and put it into ads or onto the product page, with nothing published by the creator.
PLN 300–1,500
is the market rate for a nano-influencer post
With a micro-influencer, PLN 2,000–8,000.
0 zł
is what barter costs instead of a fee
For a food brand or a bakery this is the usual first step, and a barter task carries no commission.
from 43 zł
is what the cheapest task costs
You set the terms, and the creators they suit apply themselves.
The rates food creators in Poland state themselves in their Blogger Bank profiles.
You send the product by courier, so the creator can film in any city. The city matters for tastings and workshops: you pin the task to a point on the map, and creators nearby see it where they are.
Blogger Bank creators are also in these cities
Common questions about working with influencers
The number of pieces changes it most, and whether it is a recipe or a short taste test. A recipe takes the creator half a day in the kitchen, so it costs more. State both in the task.
The brand — the courier and the parcel are your cost, even when you settle up in product alone. Write in the task how many units you send and whether leftovers stay with the creator.
Claims about ingredients and nutrition are the producer's responsibility, not the creator's. Send your own label copy and list in the task the sentences nobody may use, before anyone starts filming.
Give the creator their own discount code and a separate shop link, then compare orders from the week before publication and after. The code works for in-store sales too.
Yes, if you write it into the task before the start. Without that clause the material stays only on the creator's profile. Name the product page and the ads right away, with no time limit.
Enough for two attempts — a first take rarely works the first time. With kits add one spare portion and say in the task that it is there on purpose.
Not if you order a taste test or a box unboxing. For a recipe, watch their earlier kitchen videos: editing a cook-along is a separate skill, so ask for it explicitly in the task.
Creators who often take on similar tasks.
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Describe the task. Creators will apply on their own. You pay after you approve the material.
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