Test drives filmed from behind the wheel, walkarounds of cars on the lot, detailing before-and-afters and UGC for used-car dealers, garages and tyre fitters, car washes and detailing studios, parts and tyre shops, rental companies and motorcycle showrooms.
Three ways: pull local drivers into the bay, collect material for your own listings, or show the car to the creator's audience. That decides the price.
You pin the task to a point on the map and creators nearby see it where they are: for a car wash the drive time counts.
Most creators in this category live in Warsaw and Wrocław, but applications also come from Bielsko-Biała, Kielce and Chorzów.
Paying with a wash or a detail instead of a fee costs you idle bay time, and a barter task carries no commission.
Nearly half the creators in this category work in UGC: they film for the company rather than for their own profile.
Driving shots and close-ups of the wheels and interior arrive as a file: they go into the listing and onto your website.
You set the scope of use in the task, so before the task even starts it is clear where the clip will appear.
2 in 3 creators in this category run an Instagram account, and over half also film for TikTok.
Over 4 in 10 have 1–10k followers, and over 6 in 10 sit in the 1–50k range.
One in six runs a YouTube channel: that is where the long tests go, the ones nobody watches as a reel.
It pays off where the creator shows a repair or a car to people looking for a garage in their own area. Three figures that back it up, and what each means for your firm.
8–11x
is the return on advertising with small creators (2026)
The market average is 5.2x. These are the creators who answer garage and car wash tasks on Blogger Bank most often.
74%
of Poles believe what a creator says (2025)
On a repair worth a few thousand zloty that counts for more than the price list on your site. A wash or a detail can be settled in barter.
59%
of Poles look for services straight in social media (2025)
People look for a garage and a car wash the way they look for a hairdresser — in the evening, on the phone. On Blogger Bank you pin the task to a point on the map.
Sources: KC Mobile, IAB Polska
It works wherever the customer wants to see the car or the work with their own eyes before spending a few thousand zloty. Dealers, garages and detailing studios order it, and so do parts shops and rental companies.
The buyer sees the car moving and drives over to the lot to view it.
The driver sees the repair from the inside and leaves the car here, not elsewhere.
The customer sees the before and after, and books a slot this week.
The buyer watches the fitting and knows the part suits their model.
The customer sees the car from the driver's seat and books it for the weekend.
The viewer hears the engine in the clip and comes in for a test ride.
Three things: what you pay with, who is liable for the car off the lot and how much reach you actually need.
No budgetYou give away a wash or a detail instead of a fee, and a barter task carries no commission. It costs you bay time, and only creators who need that service apply.
Known costYou agree the sum up front, so you can insist on specific shots and a publication date. More creators apply, but the money leaves the till.
Pay with a service if you have an idle bay outside peak hours and are trying a first creator. Pay a fee if the footage has to go into your ads.
Post a task
A real driveThe footage is shot on the road, in a car park and in traffic, so it looks like an ordinary driver's day. The risk of damage and fines stays with you.
The car staysThe car never leaves the lot, and you see every shot on the spot and fix it at once. What comes out is a presentation, not a drive, and buyers can tell.
Hand the car over if you sell that specific car and the buyer asks how it drives. Film on the lot if you show a service and will not risk damage.
Creator catalogue
Comes to youThey will reach the car wash or the garage within the day, and their viewers live within driving distance. Reach counts in thousands.
Nationwide reachThe whole country watches, so buyers from other regions see the car on your lot. It costs several times more and brings nobody in for a service.
Take a local creator if you sell a service and the customer has to come to you. Take a big channel if you sell cars shipped across Poland.
Find a creatorSeven things worth checking in the applications before you sign a contract.
Someone who has spent years showing fifteen-year-old estates will not sell a car worth two hundred thousand.
Someone who has filmed at a lift already knows what to show so the driver understands the fault.
A channel where every car is flawless does not sell. Check whether the creator has ever advised against a purchase.
Under good footage people ask about the year, fuel use and servicing costs — that says more than the view count.
People will drive a dozen kilometres to a car wash, not across the country.
Without the right category the creator cannot move a quad or a motorcycle, and the booked shoot date is lost.
A clip drowned in wind noise will not show how the engine runs. Watch their older material on headphones.
Garages, dealers and parts shops work with motoring creators — local ones and ones the whole country watches. Six recently refreshed profiles.
Write down what has to be visible and what you pay with: a drive through town, a before-and-after wash, a tyre change, the whole car from the lot. Below are five tasks from Blogger Bank, in the firms' own words.
Smart tips help you describe it so only the right creators apply.
Creators reach out to you directly. The first applications arrive in 8 hours on average. You choose on experience, reviews and work samples in the profile.
Hiring opens a contract automatically, carrying the terms from the task. Messages, files, stages and deadlines sit in the same place.
The budget is frozen until your approval. You accept the result, and only then the payment goes out.
A test drive filmed from behind the wheel works hardest: you see how the car pulls away, brakes and sounds, and no still from the lot shows that. A detailing before-and-after sells the service without commentary, and a repair filmed from the inside explains the invoice.
Test drive filmed from behind the wheel
You see how the car pulls away, brakes and sounds. This is the clip after which someone calls the lot.
Before and after a detailing task
The same bonnet in two shots. The difference after detailing shows without a word of commentary.
Walkaround of a car on the lot, faults included
A lap around it, mileage, scratches and signs of repair. The buyer arrives knowing what to expect.
A repair filmed from the inside
A stripped engine, a replaced part, the car on the lift. The driver sees what the invoice is for.
Fitting a part and changing tyres
Step by step, on a specific model. It answers the question of whether the part fits at all.
A long test after a few thousand kilometres
Fuel use, breakdowns and servicing costs surface after months. Footage like this pushes a buyer to the pricier car.
A short answer to a driver's question
One question from under the listing and fifteen seconds of answer. A cheap way to reach people still comparing prices.
UGC for your ads
The clip is made for the company alone: it goes into the listing, the ads and the garage's website, never onto the creator's profile.
PLN 300–1,500
is the market rate for a nano-influencer post
With a micro-influencer, PLN 2,000–8,000.
0 zł
is what barter costs instead of a fee
For a car wash, a detailing studio and a garage this is the usual first step, and a barter task carries no commission.
from 43 zł
is what the cheapest task costs
You set the terms, and the creators they suit apply themselves.
Rates that creators in the automotive category in Poland state in their own Blogger Bank profiles.
The car stays on the lot, so the creator has to come to it: for a wash or a service the drive time counts. You pin the task to a point on the map, and creators nearby see it where they are.
Blogger Bank creators are also in these cities
Common questions about working with influencers
Whoever was driving when it happened, and off the lot that usually means your policy. Write into the task who takes the wheel and up to what sum they are liable.
Usually the company, because without the trip there is no footage, and an argument over fifty zloty can stall the task. Add fuel to the budget and put it in the task.
Rarely just one: at a price of tens of thousands the buyer watches several clips before calling. Spread a few clips across a month and count calls, not views.
Three to four weeks before the first frosts, because drivers book only once the forecast drops below zero. Reserve shoot dates in September, while calendars are still empty.
They can and they should: a scratch pointed out is why the buyer believes the rest of the clip. Agree one round of corrections for factual errors, not for opinions.
You pay for the footage, not the sale, and the clip keeps working in the listing and your ads. Change one thing, the price or the creator, and count calls separately.
Creators who often take on similar tasks.
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Describe the task. Creators will apply on their own. You pay after you approve the material.
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