In three ways: invite a creator for a specific date, get material for your own ads, or show the event to the influencer's audience. That decides both the rate and who you are looking for.
You pin the task to a point on the map, and creators nearby see it where they live.
You put the event date and the publication day in the task, so the material lands before the evening, not after it.
You name the city in the task, so the people who apply are the ones who can come to you.
More than half of the creators in this category work in UGC: they film for the business and do not post the material themselves.
You get the announcement and the stage shots as files — they go on the ticket page, into ads and into mailings.
You set the scope of use before the start, so it is clear from the outset where the footage may appear.
Nearly 8 in 10 creators in this category run Instagram, and nearly half also film for TikTok.
Nearly half have 1–10k followers, and 7 in 10 creators fall between 1k and 50k.
The event is recommended by someone their followers listen to, so the date reaches people outside your mailing list.
It does, if the material lands before the date and reaches people who can get to the venue. Three figures that confirm it, and what each one means for an organiser.
8–11x
return on advertising with small creators (2026)
The market average is 5.2x. Creators like that answer event tasks most often.
74%
of Poles believe what a creator says (2025)
A recommended show weighs more than a poster on a wall. A review after the evening can be settled with tickets on Blogger Bank.
67%
of Polish campaigns are short video (2026)
A reel fits the date, the city and a clip from the stage. You order a reel on Blogger Bank from 320 zł.
Sources: KC Mobile, IAB Polska
It works wherever you sell entry for a specific date. The most frequent buyers are theatres and music clubs with empty seats for the coming week, festivals and event organisers, arthouse cinemas, museums, escape rooms and amusement parks.
The viewer sees a piece of the show and buys a ticket for the nearest date.
A reel from a gig shows what the night looks like before anyone pays.
Passes sell earlier, because the viewer already knows last year's atmosphere.
A dated announcement brings people to one screening, not to the schedule.
The visitor sees the exhibition through a guest's eyes and knows why to come.
A parent sees the room from inside and books a weekend slot.
Three things: what you pay with, when the material has to go live and which date you invite for.
No budgetYou pay with two seats in the same row and hand over no commission. Fewer people apply, because some creators work for a fee only.
Publication dayThe sum is fixed, and with it the publication day, the number of shots and one round of edits. It needs a budget a small venue often lacks.
Give tickets if you play regularly and want to fill a weaker date. Pay if you have a single date and the material has to land exactly a few days before it.
Barter task
Sells ticketsIt goes live a week before the date and sends people straight to the box office. It is shot without an audience, so it lacks the emotion of a full room.
Proof of turnoutA full house, a queue, people reacting. It will not sell a ticket for that night, but it stays as material for the next dates and the whole season.
Order an announcement if you have one date and empty seats. Order footage from the room if you play regularly and want the next dates to sell faster.
Write a task
The biggest buzzA full house, the press and the complete cast. The creator gets lost among other posts from the same evening, though, and you give up a seat you would have sold.
Free seatsYou give up a seat that would have stayed empty, and the creator has room to film and talk to the staff. The evening looks plainer than a premiere.
Invite to the premiere if you are opening a season and need material for the months ahead. Pick a regular date if you want to fill one evening and keep your front-row tickets.
Creator catalogueSeven things worth checking in the applications before you sign a contract.
Footage that lands after the event will not sell a single ticket. Settle the publication day first.
Nationwide reach will not fill one evening in Katowice. Check where the audience actually lives.
Watch earlier concerts and shows: they tell you whether someone can film in a dark room.
A stand-up crowd and an opera crowd are two different groups. Match the creator to what you play.
Live music overloads a phone microphone. Listen to recordings from gigs, not from a living room.
A ticket to a children's show is bought by a parent, not by a teenager. Check who watches that profile.
Questions about tickets and free seats under a post say more than reach alone.
Theatres, cinemas and event organisers can choose city accounts or nationwide profiles. Six current examples from culture and entertainment.
Spell out the date, the city, the venue and the publication day — without that the material lands the morning after the event. Below are six tasks published on Blogger Bank by theatres, clubs and organisers, in their own words.
Smart tips help you describe it so only the right creators apply.
Creators reach out to you directly. The first applications arrive in 8 hours on average. You choose on experience, reviews and work samples in the profile.
Hiring opens a contract automatically, carrying the terms from the task. Messages, files, stages and deadlines sit in the same place.
The budget is frozen until your approval. You accept the result, and only then the payment goes out.
A dated announcement works hardest: the viewer knows at once when and where to turn up, and goes straight to the box office. Rehearsal footage and a clip from the stage show what they are paying for. Footage from a full room already sells the next date.
Announcement with the date and city
The viewer knows at once when and where you play. The shortest route from a reel to the box office.
Rehearsals and preparations
The set, the dress rehearsal, the stage being built. It shows how much work one evening takes, and that builds curiosity.
A clip from the stage
A dozen seconds of music or acting. The viewer hears and sees what they are paying for.
Footage from a full room
The audience, people reacting, the queue at the door. For the next date it beats a poster.
An honest opinion afterwards
The creator says what moved them and what fell flat. That voice convinces more than any praise in an announcement.
A vlog of the whole evening
Getting there, parking, the cloakroom, the bar, the interval. It answers the questions nobody asks aloud but which hold up the purchase.
A ticket giveaway on the creator's profile
Two tickets to win. It collects comments and questions about dates, and the ticket goes to someone from your city.
UGC for ads
You get the material as a file and run it in ads or on the ticket page. The creator does not publish it on their own profile.
PLN 300–1,500
is the market rate for a nano-influencer post
With a micro-influencer, PLN 2,000–8,000.
0 zł
is what barter costs instead of a fee
For a theatre, a club and an escape room it is the most common first step, and a barter task carries no commission.
from 43 zł
is what the cheapest task costs
You set the terms, and the creators they suit apply themselves.
Rates that creators in culture and entertainment state themselves in their profiles on Blogger Bank.
A ticket is bought by someone who can get to the venue, so the city of the event matters more than nationwide reach. You pin the task to a point on the map, and creators nearby see it where they live.
Blogger Bank creators are also in these cities
Common questions about working with influencers
Three to four weeks. One week goes on applications and picking, one on filming and edits, and the material should land a few days before the date. For a single date, plan a week of slack.
Only with your consent and within limits you set yourself. Rights to the music and the staging are usually not yours, so spell out in the task what may be filmed and what may not.
Two: the creator comes with a companion and films reactions rather than only themselves. For footage of a whole evening, add a drink or an exhibition catalogue and put it in the task.
You put it in the contract before the first shot. An announcement for the next season is still watched months later, so ask straight away for publication rights with no end date.
It is, if the material lands before the date and the creator has an audience in your city. For a single date pick two people rather than one — then one illness does not take the whole campaign.
They will, if their followers live where you play. A local, family or food account works better for an event than a theatre profile run from the other end of Poland.
Creators who often take on similar tasks.
Ordered here by: restaurants, cafés, pizzerias, food trucks
Ordered here by: hotels, guesthouses, spa resorts, travel agencies
Ordered here by: language schools, learning platforms, online courses, tutors
Ordered here by: children's stores, toy brands, schools and kindergartens, play centres
Describe the task. Creators will apply on their own. You pay after you approve the material.
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