Three situations come up most often in Gdańsk: a dead November after the season, a new address by the Motława, and regulars who drowned in the summer crowd of tourists. A creator closes each one differently and on a different budget.
A creator from Gdańsk comes in for a treatment in November and shows it to the people who stay in the city for the winter instead of going away.
A discount code valid until the end of the month shows how many bookings came from one post outside the peak, when the phone stays silent all day.
Footage shot in winter works through the whole season: it comes back as an ad creative, a post and listing material when there is no time for a shoot.
An opening shown by three Gdańsk creators in one week sticks in the district's memory harder than a single story posted on a Sunday evening.
The reach stays in Gdańsk instead of spilling across the whole Tricity, so the people who come to the opening live a few streets away.
An opening in May still catches residents, before the city fills with tourists and your new place drowns in the holiday crowd by Długi Targ.
A creator from Wrzeszcz or Zaspa will tell people what has changed at your place: a different menu, a refitted room, longer hours on Friday and Saturday.
Their viewers live within a few streets, so they will drop in on a Wednesday after work, with no trip across the city to plan and no car.
In winter regularity is what counts: a short collaboration every month keeps you in the neighbourhood's head through the whole dead season, right up to May.
It works, because a tourist and a neighbour both pick the venue on their phone before they leave the house, and in Gdańsk the two groups have to be won separately. Below are three figures on return and engagement, translated into the sums of a Gdańsk business.
59%
of Poles look for services straight in social media (2025)
A place for dinner or a salon gets picked there too. On Blogger Bank your task is seen by creators from Gdańsk.
8–11x
is the return on advertising with small creators (2026)
The market average is 5.2x. A task with a Gdańsk creator starts at 43 zł.
4.2% and 8.7%
engagement is what small creators get on Instagram and TikTok (2026)
Large, nationwide accounts get 1.1% and 3.2%. An account from Gdańsk is closer to its audience than a big name.
Sources: IAB Polska, KC Mobile
Start from what you sell: food, beauty, home, travel, services. Every industry has its own page with creators, formats and rate ranges, so you will see straight away what a reel costs in your category.
Who orders: beauty salons, nail studios, cosmetology clinics, cosmetics brands
Who orders: clothing stores, boutiques, local fashion labels, showrooms
Who orders: fitness clubs, yoga studios, dietitians, supplement brands
Who orders: hotels, guesthouses, spa resorts, travel agencies
Who orders: restaurants, cafés, pizzerias, food trucks
Who orders: event organisers, theatres, clubs, cinemas
Who orders: food producers, delicatessens, patisseries, drink brands
Who orders: furniture stores, interior studios, developers, homeware brands
Who orders: children's stores, toy brands, schools and kindergartens, play centres
Who orders: pet shops, veterinary clinics, pet food brands, grooming salons
Who orders: electronics stores, accessory brands, distributors, repair services
Who orders: online courses, agencies, law firms, SaaS tools
Who orders: language schools, learning platforms, online courses, tutors
Who orders: car dealerships, garages, detailing studios, accessory brands
Who orders: mobile apps, startups, IT services, electronics stores
The answer depends on the season: in summer you fight for a tourist's attention, in winter for a regular from the neighbourhood. The three comparisons below name the weak side of both choices and end with a verdict, not a list of virtues.
Facebook AdsPlus: you set the reach to the city alone, launch the campaign within an hour and count the cost per click. Minus: in summer rates in the resorts rise, and a viewer scrolls past the ad anyway.
InfluencerPlus: a recommendation from an account locals read every day, plus material you own and can reuse. Minus: you cannot buy a particular hour of broadcast, nor a report with the cost per conversion.
Take Ads when you want to fire a campaign at the May long weekend and count every zloty; take a creator when you need a recommendation that outlives the season. You can plug the creator's footage into Ads afterwards.
Post a task
LeafletsPlus: they cost pennies and land at the door of neighbours who barely use the internet. Minus: they vanish into the bin, and in the tourist crowd nobody reads them.
InfluencerPlus: the creator leaves behind footage and a discount code you can count guests by. Minus: it costs more than print, and you have to check where their viewers live.
Take leaflets if your customers are older neighbours from nearby; take a creator if you want to count the result and keep the footage for the next season.
See creators
TricityPlus: they know the resorts and pull viewers off the beach, and their audience grows in summer. Minus: their viewers ride half an hour by train to reach you.
InfluencerPlus: their viewers are in Gdańsk every day, so they will drop in without planning a whole trip. Minus: in Gdynia and Sopot they count for less, and in summer their calendar fills up.
Take a creator from Gdynia or Sopot when you sell to tourists by the sea; take a local from Gdańsk when the customers are meant to walk into a venue in the city. With two venues, hire both.
Post a taskSome sell the reach of their own account, others just the material for your ads and your profile. Below are locals from both groups — the tab switches between them, because in each you are buying something different.
The base is smaller than Warsaw's but covers seventeen industries — more than any city outside the capital. Below is how many accounts work here and who tasks from here most often.
267
creators from this city who take tasks
60
of them are 1–10k follower accounts — the cheapest and most engaged tier
Data as of August 17, 2026.
Tasks from this city most often come from:
Three things are enough in a task: what has to be in the frame, which street the venue stands on, and the publication date. Below are six tasks from Gdańsk businesses on Blogger Bank, each written in a few sentences.
Smart tips help you describe it so only the right creators apply.
Creators reach out to you directly. The first applications arrive in 8 hours on average. You choose on experience, reviews and work samples in the profile.
Hiring opens a contract automatically, carrying the terms from the task. Messages, files, stages and deadlines sit in the same place.
The budget is frozen until your approval. You accept the result, and only then the payment goes out.
from 43 zł
the cheapest start
That is the lowest task budget on Blogger Bank.
barter
instead of cash
Many creators will take your product or service instead of a fee. A barter task carries no commission.
2 × 5%
our commission
Five per cent from you and five from the creator, charged separately.
Gdańsk stretches a dozen kilometres along the bay, so a creator from Oliwa has an entirely different audience than a creator from Chełm or Przymorze. How to choose and what to ask is explained on the section's main page.
Announce a venue in Gdynia or Sopot as a separate task: those are different cities and different creators, even if a quarter of an hour on the SKM train separates them. The terms, the rates and the settlement are the same everywhere.
Blogger Bank creators are also in these cities
And 71 more cities across Poland.
Common questions about influencers in Gdańsk
Four to six weeks before the peak: in summer the calendars of Gdańsk creators fill up with hotels and city-centre restaurants, and no time is left for corrections. Send the task in May at the latest.
It is, because November and February are the only months when you compete for locals alone rather than for people passing through. Spread the spend evenly across the year instead of burning it in summer.
Less often than you would think: the Tricity is three separate cities, and a viewer from Sopot will not ride half an hour for a coffee. Hire them only when you sell something worth travelling from Sopot for.
For both, but separately: a tourist buys once and picks by photos, a regular from Wrzeszcz comes back every week through the winter. One piece of material will not hit both behaviours.
Not up front: the budget is frozen the moment you hire, and the transfer to the creator starts after you approve the material, that is after you accept it. In season do not skip that step, not even for barter and not even for friends.
Four to six weeks before the peak, because by June the calendars of Gdańsk creators are already full and there is no time left for edits. Send the tasks in May at the latest, with the deadline written into the task.
Not for the whole season, because a viewer tells July footage from May footage by the weather and the crowd in the frame. Order two: one before the holidays and one at the end of August, as an autumn reminder.
With barter you pay with a dinner or a treatment instead of cash, and a barter task carries no commission. In Gdańsk it works best out of season, when the table stands empty anyway. Offer it in the task on Blogger Bank.
Describe the task. Local creators apply themselves. You pay after you accept the material.
Are you a creator? Join
