Influencers Friendly: how a local business gets creators to come
Short answer
Influencers Friendly is a map of jobs with an address. A business publishes a job and gives the location; creators nearby get a notification and see it on the map, and filters narrow the list by category and location. So a café, a salon or a studio no longer has to message local profiles one by one and wait for somebody to show up.
A café, a salon, a clinic, a studio — they all share the same problem. For material to exist, somebody has to physically show up. And not just anybody: a person from the area who films, has time this week, and will not treat the visit as a trip across town.
There is nowhere to see that. Creator catalogues show reach and categories, but they do not answer “who is nearby and will come on Thursday”. Facebook groups answer by accident. What is left is messaging local profiles one by one and waiting.
So we built a map.
Influencers Friendly — our map of jobs
You publish a job and give the address. It lands on the Influencers Friendly map. Creators nearby get a notification and find your place.
A creator opens the map and sees what can be filmed nearby today. No crossing the city. Filters narrow the list down to a category and a location.
From there it works like any other job. The terms are stated up front, so the people who apply already accept them. Arrangements stay in the chat on the platform. The amount is reserved and goes to the creator once the work is accepted. A review can only be left after a completed collaboration.
Why material shot on site works better
Because it shows an address, not a product in general. The viewer sees the room, the people, the details. They know where they would be going. That is closer to a decision than the best studio shot.
There is a second reason. This kind of footage cannot be faked. You can tell someone was really there.
Prepare the place before you invite anyone
It costs nothing. Four things are enough.
- Tell the staff. Filming should be obvious, not something to explain at the till.
- Point out the spot with light. A table by the window beats a corner under a lamp.
- Pick a time without a queue. Nobody films anything usable during the rush.
- Say what can be shown. And what cannot: the back room, other guests, staff who have not agreed.
What to write in the job
The fewer questions left open, the sooner somebody applies.
- When to come — actual hours, not “during opening times”.
- What to show: the room, a dish, a treatment, the staff at work.
- How many pieces and in what format.
- What the creator gets: a meal, a treatment, an amount. Specifically.
- Where the material goes: on their profile or to your channels.
Start
Got a place? Create an account and publish a job with the address. It will appear on the map and creators nearby will see it.
Do you film? Create an account, fill in your profile and check what is around you today. The next job might be yours.
How to word the task so it is understood the first time, we covered separately. Which criteria to use when picking from the replies — here.
Frequently asked questions
What is the Influencers Friendly map?
It is a map of jobs with an address. A business publishes a job and gives the location; creators nearby get a notification and see it on the map. Filters narrow the list by category and location.
Why does a local business need material shot on site?
Because a café or a salon cannot be posted in a parcel. Material from the place shows a specific address someone can visit today. That is closer to a purchase decision than a studio shot.
How do you prepare a venue for filming?
Tell the staff, point out a spot with good light, pick a time without a queue and say plainly what must not be filmed. Four things, none of them costs money.
What goes into a job with an address?
The hours when someone can come, what to show, how many pieces and in what format, what the creator receives and where the material will appear. The rest is usually unnecessary.
Do you have to pay to invite a creator to your venue?
Not always in money. Many local jobs run on barter: a meal, a treatment, a visit. What matters is naming it precisely rather than writing “we will treat you”.
Does this work for a small venue?
Yes, often better than for a large one. A small place has what films well: people, details, process. Budget size matters less here than how comfortable filming is.
What about creators with few followers?
For a local job what counts is not reach but whether the neighbourhood watches them. A small local audience is often worth more than a large scattered one.
Can you film in a venue without permission?
No. Filming staff and guests requires their consent, and the interior requires the owner's. A job with an address puts that in order: both sides know what was agreed.
