Three ways: bring in clients from nearby, get material for your own ads, or reach the influencer's audience. That choice sets both the price and who you pick.
You pin the task to a point on the map, and creators nearby see it in their own city.
You name the city in the task, so the people who apply are the ones who can come to you.
The creator films on site, and the material reaches their followers from the same area.
Over half of beauty creators shoot for the brand only, without publishing on their own profile.
You get the finished video and photos as files and put them into ads, a product page or a mailing.
You write the scope of use into the task before the start, so it is clear from the outset where the material may appear.
More than 8 in 10 beauty creators are on Instagram, and nearly half also work on TikTok.
Every second person in this category has 1–10k followers, and more than 7 in 10 fall within 1–50k.
The material goes out with the creator's own recommendation, so people who do not know you see it.
It pays off if the influencer speaks to women in your city or with your skin problem. Three figures that show it, and what each means for your business.
8–11x
is the return on ads with small creators (2026)
The market average is 5.2x. On Blogger Bank they are half of the beauty category.
74%
of Poles trust what a creator says (2025)
The material reads as advice, not as a banner. A review can be settled in barter.
59%
of Poles look for services in social media (2025)
Your clients are already there. You name the city in the task.
Sources: KC Mobile, IAB Polska
It works wherever the result shows after the treatment. The usual buyers are salons and clinics that want clients from nearby, and cosmetics brands that need material for ads. Brow and lash studios, massage salons, cosmetic dentistry, drugstores, tanning salons and supplement brands work the same way.
A client sees a transformation on someone nearby and books herself.
A full recording of the session answers whether it hurts and how long it takes.
The creator explains the procedure calmly, so the first conversation starts with specifics.
People book the stylist they watched at work, not the salon sign.
Short videos of the finished set get forwarded between friends.
The review sells, and the footage stays with you for your own ads.
Three things: what you order, how you settle up and how big an account you pick.
CheaperThe creator films video and photos and hands over the files; nothing appears on her profile. You use them in ads, on the product page and in email. Cheaper, but no reach — you pay for the material alone.
ReachThe material goes out on the creator’s profile and her audience sees it with her recommendation. More expensive and you control the edit less, but it reaches people who do not know you yet.
If you already run ads and lack creative, take UGC. If you want new clients to hear about the salon, order a post. More than half of beauty creators do both, so one task can cover both.
Order UGC
No budgetYou give a treatment, a visit or a set of products. No budget and no commission, but the choice is narrower: some creators work for a fee only.
More applicantsYou pay a rate and can require a deadline, a number of shots and revisions. More people apply and it is easier to find strong portfolios.
A salon, a clinic or a studio usually starts with barter — it costs one treatment. A brand with a budget loses time on barter and pays straight away. Either way the material has to be marked as an ad.
Barter task
EngagementHigher engagement, a lower rate and more often a specific city. One piece reaches few people, so results usually take several collaborations.
RecognitionOne piece is seen by many and works on brand recognition. It costs several times more, and the audience is nationwide rather than from your neighbourhood.
For a salon or a clinic take micro from your own city — the client has to be able to reach you. Large accounts make sense for a cosmetics brand that ships nationwide.
Creator catalogueSeven things worth checking in the applications before you sign a contract.
Acne-prone skin, mature skin, curly hair. Check who the creator talks to daily, not just how many follow them.
In beauty everything shows. Watch earlier material full-screen before you commission a transformation.
If a creator has never shown a result, your campaign should not be the first attempt.
Some UGC creators film hands and the product only. For a treatment that is not enough.
Reviewing a cream and reporting from a clinic are two different skills.
Comments and saves say more than reach. Instagram statistics show straight in the creator’s profile.
If you are starting without a budget, filter out the people who work for a fee only.
Salons and cosmetics brands find both neighbourhood accounts and creators with hundreds of thousands of followers. Six profiles from the beauty category, all recently refreshed.
Say what has to be visible, where and in what format: the before-and-after, the visit to the salon, a reel on Instagram. Below are six tasks published by salons and brands, in their own words.
Smart tips help you describe it so only the right creators apply.
Creators reach out to you directly. The first applications arrive in 8 hours on average. You choose on experience, reviews and work samples in the profile.
Hiring opens a contract automatically, carrying the terms from the task. Messages, files, stages and deadlines sit in the same place.
The budget is frozen until your approval. You accept the result, and only then the payment goes out.
For a salon or a clinic the strongest formats are before-and-after and a recording from the treatment room — the client sees the result and stops fearing the first visit. For a brand it is a review and a routine with the product inside. Short video made up 67% of Polish campaigns in 2026.
Product review
The creator says what worked and what did not. It reads as advice from a friend, and it sells.
Skincare routine
The product in daily use rather than in an ad. Works for something applied regularly.
Tutorial
Shows how to use the product and answers “can I do this myself”.
Before and after
The result shows before anyone reads a caption. The most common reason a client books.
Treatment walkthrough
You see what happens in the room and how long it takes. It removes the fear of a first visit.
Haul
Several products in one piece. Good for a new collection or a sale.
Reels and short video
The format people share on, so the material travels beyond the creator’s followers.
UGC for ads
The material comes to you as a file and goes into your ads. No reach, but the creative is yours.
PLN 300–1,500
is the market rate for a nano-influencer post
With a micro-influencer, PLN 2,000–8,000.
0 zł
is what barter costs instead of a fee
For a salon, a clinic or a studio this is the usual first step, and a barter task carries no commission.
from 43 zł
is what the cheapest task costs
You set the terms, and the creators they suit apply themselves.
The prices beauty creators in Poland state themselves in their Blogger Bank profiles.
For work on site the creator's city is what matters. You pin the task to a point on the map, and creators nearby see it where they are.
Blogger Bank creators are also in these cities
Common questions about working with influencers
The format, the creator’s reach, and whether the material is published or handed over as a file. Rates in Warsaw run higher than in smaller cities. State your budget in the task and compare applications rather than negotiating one by one.
Look at engagement rather than follower count. The profile shows statistics straight from Instagram — reach and engagement over 7, 30 and 90 days. In beauty, also check whether people ask about prices and appointments under the before-and-afters.
Both happen, so write it into the task. A before-and-after and a treatment walkthrough need a visit; a product review can be filmed at the creator’s place. Name the city so the people who apply can actually get there.
Rights are settled in the task before it starts and carried into the contract. For UGC the standard is use in the brand’s ads. Want to show treatment footage longer — write it in up front.
Yes. The client has to know the footage goes online and agree to her image being published. Collect the consent in writing before the treatment, and state in the task whether the face should be visible.
Creators who often take on similar tasks.
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Describe the task. Creators will apply on their own. You pay after you approve the material.
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