Influencer Database and Creator Search: How to Search So Your Shortlist Makes Sense

An influencer database and an influencer search engine sound like the same tool, but very different things work under these names. Some index every public account, others show only creators who registered themselves and want collaborations. The type of database you use decides where the numbers in a profile come from, whether anyone replies to your message and how much work is left once you have found a candidate. Below we explain how to read the data in a database, in what order to set filters and how to turn the results into a shortlist you can actually work with.

Three types of influencer databases

Search engines that index public accounts. The tool collects profiles from Instagram, TikTok or YouTube itself and calculates metrics from public posts. The upside: huge coverage and a good tool for market research. The limit: the database also includes people who never said they want to collaborate, and contact, terms and payment are arranged outside the tool.

Databases creators join themselves. This is how a marketplace works: a creator sets up a profile, picks categories, describes what they do, often adds a price list and connects their social media account. There are fewer people, but each of them is there to get jobs. The conversation does not start with the question of whether they collaborate at all.

Agency lists and your own spreadsheets. Closed lists of creators someone has already worked with. They can be the best quality, but you will not see them without the agency and you cannot search them by your own criteria.

The first type answers the question "who is on the market at all", the second "who can I hire this week". A broader comparison of ways to search, from Instagram to referrals, is in our article how to find a blogger for advertising.

Where profile data comes from and how far to trust it

The numbers in a creator's profile look the same, but they come from three different sources. It is worth knowing which one you are looking at.

• Declared data – description, categories, price list, city. The creator enters it. It tells you what they do and what they want to earn, but nobody measures it.
• Estimated data – metrics the tool calculates from public posts: average likes, an approximate engagement rate, sometimes an estimate of demographics. Useful for comparisons, but it is a model, not a measurement.
• Data from a connected account – statistics the platform retrieves through an official connection to the creator's account. The creator does not upload them as screenshots, so they cannot edit them by hand.

Even the best data does not replace looking at the profile itself. Comments, the history of sponsored content and posting consistency tell you more than any single number. What fake followers are is explained in our glossary, and a full check before a collaboration is described in the article how to check an influencer.

In what order to set filters

Most search engines have similar filters. The order makes the difference: every filter narrows the list, and the one you set first decides whom you will never see.

1. Creator type. An influencer publishes on their own profile and gives you access to their audience; a UGC creator records material that you publish. These are two different lists. We explain the difference in the article UGC vs influencer marketing.
2. Platform. Instagram, TikTok, YouTube, Facebook. Choose the one where your customers are, not the trendiest one.
3. Category. The narrower the niche, the better, but start with one broader category and narrow down only while reviewing profiles.
4. Location. Useful for local services and on-site shoots. Remember that this is usually where the creator lives, not where their audience is.
5. Follower count. Set it last and wide. It is the first number you see and the one that says least about results. The terms nano, micro and macro are in our glossary.
6. Budget. A price filter only makes sense when creators list their prices. Current median rates for niches, with the measurement date, are in the niche catalogue.

If after the first three filters you have a few dozen results, that is a good point to start reviewing profiles. Set each further filter only when you know why you are setting it.

The most common mistakes when searching a database

• Starting with followers. You set "from 50 thousand" and cut off smaller accounts that in your niche may deliver better results for the same money.
• Too many filters at once. Six conditions at the start give zero results or three random profiles. It is better to narrow down step by step.
• Confusing the creator's location with the audience's. A creator from Kraków may have followers all over Poland or abroad. You check the audience in the account statistics, not in the city filter.
• One list for every goal. One person will record material for an ad, another will give reach, a third will sell with a code. Set the goal first, as we describe in the article how to choose an influencer for a campaign.
• No saved shortlist. You review a hundred profiles and a week later cannot remember which one was good. Mark candidates right away.

From results to a collaboration

The search engine's job ends with a shortlist. Then there are two paths. You can write to the chosen people, but then state the terms straight away: format, deadline, fee or barter and the scope of usage rights to the material. Without this, the conversation starts with a question about the budget and takes a week longer.

The other path is to publish a job and invite the people from your shortlist to it. They will apply, and so will other creators who are happy with the terms. How to write such a job is described in the article how to write a brief for a creator.

What the creator search looks like on Blogger Bank

Blogger Bank is a database creators join themselves. According to the measurement of 21 August 2026, it has 10,449 active profiles of bloggers and UGC creators, 7,073 of them from Poland. There are 4,519 UGC creators, almost half of the database. 3,217 profiles have a connected social media account, so their statistics come from the account connection, not from a declaration.

In the creator catalogue you can filter by:

• creator type – blogger or UGC creator;
• platform and category;
• country, region and city;
• follower count – ready ranges: under 1K, 1K–10K, 10K–50K and over 50K;
• budget – first you see creators whose price list fits the range, and below them those who have not listed prices.

You can sort results by newest profiles, by follower count or by price. You find a specific person by name, and you save candidates to favourites and return to them with one filter. The catalogue is available once you create a brand account. What the platform costs and how it differs from others is covered in our overview of influencer marketing platforms in Poland.

You do not have to search by hand, though. You can publish a job and wait for applications: according to the same measurement, 99% of jobs receive offers, with an average of 37 proposals per job. The fee is reserved upfront and goes to the creator after the material is approved. The commission is 5% on the brand side and 5% on the creator side. Create a brand account and see whom you can find in your niche.