Influencer marketing platforms in Poland

Influencer marketing platforms in Poland
Co-founder
Updated: News

Short answer

Blogger Bank helps a brand organise collaborations: write a brief, choose a creator, agree on the content and accept the work. The brand handles strategy, creator selection and results assessment. If you need a team to take over these decisions, compare agency services. Platform access alone does not mean a fully managed campaign.

Choose an influencer marketing platform according to who will run the campaign: your team or an external agency. Blogger Bank is a tool for organising collaborations yourself. Below we compare the features and costs described in this article:

  • the creator pays 5% commission instead of 15% on REACHaBLOGGER and Collabstr, so out of 1,000 zł they keep 950 zł, not 850 zł; the brand pays 5%; Blogger Bank charges 5% to the brand and 5% to the creator only on paid collaborations; barter is currently commission-free.
  • the budget stays frozen until you accept the work, and the contract is created automatically;
  • a task gets 40 collaboration offers on average, and half of all tasks get the first one within 38 minutes (Blogger Bank data, 14 October 2026);
  • plans from €6.99 a month, sign-up is free.

Create a free brand account

Blogger Bank is the self-service marketplace behind this comparison. All data comes from the public pages of the companies described, checked on 24 August 2026. If something has changed or we got a detail wrong, tell us — we will correct it and date the change.

What it actually costs

Commission alone tells you very little. A platform with zero commission can cost more than one charging 15%, if it takes PLN 1,299 a month in subscription. So we set out three items side by side — subscription, brand-side commission and creator-side commission — and show who holds the money until the work is approved. On top of that comes the creator's own fee: we publish median rates by niche and city in the Influencers in Poland section.

Platform Brand subscription Brand commission Creator commission Funds locked until approval
Blogger Bank €6.99 / €9.99 per month; €24.99 per quarter (€8.33 a month) 5% — only on paid collaborations; barter is currently commission-free 5%, after payout — only on paid collaborations; barter is currently commission-free yes
REACHaBLOGGER none 0% 15% yes, deposit
Collabstr $0 / $299 / $399 per month 10%, 5% on Premium 15% yes
Influee from €199 per month (PL pricing) 10% not published yes
NanoInflu PLN 1,299 – 1,899 per month 0% of budget 0% yes, deposit
Modash $299 – $599 per month not applicable — SaaS not applicable optional module
WhitePress token packages (see note) included in price, size undisclosed not published yes, in-panel balance
InfluPoint not published not published registration is free yes, balance after campaign
indaHash not published (see note) not published payout fees from $2.50 invoice-based settlement
BrandBuddies not published not published not published agency is the contracting party
Streetcom not published not published not published not published
Lifetube not published not published not published not published
GetHero not published not published not published not published

What a creator keeps out of PLN 1,000

Same budget, same work, different platforms. These figures cover commission only — the brand's subscription is counted separately.

Platform Brand pays Creator receives Total platform take
Blogger Bank: Blogger Bank charges 5% to the brand and 5% to the creator only on paid collaborations; barter is currently commission-free. PLN 1,050 PLN 950 5% brand fee and 5% creator fee
REACHaBLOGGER PLN 1,000 PLN 850 15%
Collabstr (Free or Pro) PLN 1,100 PLN 850 25%
Collabstr (Premium) PLN 1,050 PLN 850 20%
Influee PLN 1,100 not published at least 10%
NanoInflu PLN 1,000 plus PLN 1,299 subscription PLN 1,000 0% of budget

How to read this. At one campaign a month worth PLN 1,000, Blogger Bank gives the creator PLN 950 — more than any commission-based alternative in this table. NanoInflu's subscription exceeds the commission charged by every other platform in the table at this budget level; at budgets in the tens of thousands per month the arithmetic reverses and the subscription model starts to pay off. Work the break-even out on your own budget — there is no single answer here. Blogger Bank charges 5% to the brand and 5% to the creator only on paid collaborations; barter is currently commission-free.

Notes on the tables.

  • WhitePress. The FAQ lists token packages for the influencer search tool, but the page the FAQ names as the price list currently shows no prices, and two company materials give different amounts for identically named packages. We therefore do not quote figures — ask them for the current price list.
  • indaHash. There is no price list on indahash.com and /pricing returns a 404. The figures visible in the Capterra directory are vendor-supplied and are not confirmed on the company's own site, so we do not repeat them here.
  • "Not published" does not mean "expensive". It only means you will learn the price after a conversation. For managed campaigns that is normal practice — the quote depends on scope.

How we compared them

We looked at 13 platforms and tools operating in the Polish market. For each one we opened the pricing page, the terms of service, the FAQ, and the sections for brands and for creators. Date checked: 24 August 2026.

What we compare. Only what a company publishes itself and what you can verify by clicking a link: the operating model, whether self-service is available, published cost, how settlement works, and interface languages. Where a company does not publish something, we write "not published". That is a fact about information availability, not an accusation.

What we deliberately do not compare:

  • Creator database sizes. These numbers measure entirely different things: indexed public profiles, bookable listings, registered accounts, and vetted creators. Putting them in one column would mislead by construction.
  • Financial results and client lists. A supplier's financial condition is not a product feature, and client logos on someone else's website cannot be independently confirmed.
  • Service quality. We did not run campaigns with competitors, so we do not rate what we did not test.

Five scenarios — which tool for which job

1. I want to run a campaign myself with nano and micro creators, on a small budget

Choice: Blogger Bank. You publish the brief yourself, with no sales call — the first campaign takes a few minutes to set up. You do not have to wait for applications either: you can open the catalogue and invite a creator directly. Creators on Blogger Bank register themselves and are active — they apply to briefs on their own, and the contract is generated automatically once you accept an offer. One brief can be delivered by several creators at once. The budget is frozen until you accept the work, and you can reject a delivery and request revisions until it matches the brief. Everything — chats, offers and contracts — lives in one panel. Plans from €6.99 a month, commission 5% — three times lower than the 15% charged to creators by REACHaBLOGGER and Collabstr: of 1,000 zł the creator keeps 950 zł instead of 850 zł. Blogger Bank charges 5% to the brand and 5% to the creator only on paid collaborations; barter is currently commission-free.

Context: REACHaBLOGGER. The brand pays neither a subscription nor a commission there; the entire cost sits with the creator, who gives up 15% of their fee. Priced offer catalogue, "buy now" checkout, deposit-based settlement.

Context: Collabstr. A free plan, no minimum budget, no contract, and individual creator prices are visible without an account. Interface is English-only, with a thin supply of Polish creators.

2. I need a high volume of UGC for paid ads

Choice: Blogger Bank. Briefs can be written for UGC formats, not only for reach, with entry from €6.99 a month and no requirement to commit a few hundred euro before you start — plans start cheap and the budget stays frozen until you approve the delivery.

Context: Influee. Plans from €199 a month plus a 10% fee added to the creator's rate; funds are secured until approval.

Context: Collabstr. Free plan carries a 10% brand fee; Premium reduces it to 5%. The creator pays a separate 15%.

Platform or agency: who runs the campaign?

For a fully managed campaign, first establish who handles strategy, creator selection and results assessment. On Blogger Bank, the brand makes these decisions; the platform helps you write a brief, agree on the content and accept the work. If you want an external team to run the campaign, compare the scope of agency services.

Context: Lifetube. An MCN network with more than 120 creators and published reach guarantees.

Context: GetHero. An agency backed by the Webedia group that also produces physical influencer-branded products.

Context: Streetcom and indaHash. Streetcom (formerly Hash.fm and InStars; since July 2026 the creator-facing site runs under the Stars.buzz brand) runs national-scale sampling with consumer research included. indaHash offers cross-border creator payouts for multi-country campaigns.

If you are still weighing whether to run things yourself or hand them to a full-service team, see agency vs platform: what to choose.

4. I want to find and vet creators, but I will buy outside the platform

Choice: Blogger Bank. Instead of vetting creators elsewhere and buying outside a platform, you can do both in one place: the catalogue shows active, self-registered creators, and once you agree terms the contract and payment are handled automatically, with funds frozen until you approve the work.

Context: Modash. A search database that checks audience location, language, demographics and fake-follower rate. From $299 a month, with a 14-day trial that needs no card. It is a search database, not a marketplace: creators do not hold accounts there and do not apply to briefs.

5. I am a creator and I want to earn from collaborations

Choice: Blogger Bank. Registration and your profile are free — you can apply to briefs and receive invitations without any subscription. The commission is 5%, one of the lowest among the platforms compared here, and it is charged only after you have been paid. The contract is generated automatically and the payment is frozen until the brand accepts your work, so you know it is secured before you deliver. You need no portfolio and no media kit: the profile replaces both. Interface in Polish, English and Russian. Blogger Bank charges 5% to the brand and 5% to the creator only on paid collaborations; barter is currently commission-free.

Context: BrandBuddies. Free to join; you propose your own net rate.

Context: REACHaBLOGGER. Free registration and an offer catalogue where you set your own price. Commission is 15% of your fee, against our 5%. On a PLN 1,000 job that is PLN 150 versus our PLN 50. Blogger Bank charges 5% to the brand and 5% to the creator only on paid collaborations; barter is currently commission-free.

The 13 platforms — what each one actually does

Blogger Bank

Marketplace, self-service. A brand publishes a brief, creators submit offers, and the budget is locked until approval. Creators register and apply on their own, and the contract is generated automatically once an offer is accepted. Both sides work from one panel — chats, offers and contracts together, plus an influencer-friendly places map. Three languages: Polish, English and Russian. Plans: €6.99 a month (1 active brief, 2 collaborations), €9.99 a month (3 briefs, 10 collaborations) and €24.99 per quarter, i.e. €8.33 a month (15 briefs, 40 collaborations). Commission 5% on each side — three times lower than the 15% creator commission charged by REACHaBLOGGER and Collabstr — with a cheap entry point for brands. Blogger Bank charges 5% to the brand and 5% to the creator only on paid collaborations; barter is currently commission-free.

Best for: small and mid-sized brands that want to run campaigns themselves, and nano and micro creators who want low commission and payment security. Blogger Bank charges 5% to the brand and 5% to the creator only on paid collaborations; barter is currently commission-free.

REACHaBLOGGER

Marketplace, self-service. Priced offer catalogue with "buy now" checkout, platform deposit, no minimum budget, free creator registration. The brand pays no subscription and no commission; the creator's fee is 15%.

Collabstr

Global UGC marketplace. Individual creator prices are visible without logging in. Free plan, no contracts, no minimum order. Premium plan reduces the brand fee to 5%; creator fee is 15%.

Influee

Global UGC marketplace. Specialised in volume content for paid advertising. Creators from 33 countries, funds secured until approval, full Polish version of the service. Plans from €199 a month plus a 10% brand commission.

Modash

Search database. Audience-side verification: location, language, demographics and fake-follower rate. From $299 a month, 14-day trial with no card required. It is not a marketplace — creators do not apply to briefs there.

NanoInflu

Subscription platform. Campaigns with nano and micro creators at zero commission on the budget — the full fee reaches the creator. Entry costs PLN 1,299 a month.

WhitePress

Content marketplace. Influencers as a module alongside sponsored articles and link building, all on one invoice. The commission size is not disclosed.

indaHash

Platform and agency. A Polish company founded in 2016 operating globally, with offices in several countries. Creator payouts reach nearly two hundred countries; pricing is not published, available after a conversation.

Lifetube

MCN network. More than 120 creators and published reach guarantees. Pricing is not published.

GetHero

Agency. Part of the Webedia group. Also produces physical influencer-branded products. Pricing is not published.

Streetcom

Agency, sampling. Over two decades in the market, a member of IAB Polska and SPIM. Since July 2026 the creator-facing site runs under the Stars.buzz brand; the former names Hash.fm and InStars are no longer in use.

BrandBuddies

Platform and agency. Free and low-friction for creators, who propose their own net rate. The campaign contract is signed with the agency rather than the brand.

InfluPoint

Managed platform. Free creator registration, a low payout threshold, single settlement for the brand. Pricing is not published.

Methodology, sources and right of reply

This comparison is based on the public pages of the companies described: price lists, terms of service, FAQ sections and the pages for brands and for creators. All data was checked on 24 August 2026. We did not rely on material sourced only from intermediaries, nor on any figure we could not confirm at source.

Right of reply. If you represent any of the companies described and we have stated something inaccurately or out of date, write to kontakt@blogger-bank.com. We will correct it and date the change. If you would like to add information that is not on your public pages, we are glad to include it.

Describe your task — creators apply on their own and the contract opens automatically. Sign-up is free, the budget stays frozen until you accept the work, and chats, offers and contracts all live in one panel. Create a brand account and post your first task with a creator commission that is three times lower than the 15% charged by REACHaBLOGGER and Collabstr. Blogger Bank charges 5% to the brand and 5% to the creator only on paid collaborations; barter is currently commission-free.

Frequently asked questions

How does Blogger Bank differ from REACHaBLOGGER?

On REACHaBLOGGER, brands buy ready-made offers and creators pay 15%. On Blogger Bank, brands post briefs and choose applicants. Blogger Bank charges 5% to the brand and 5% to the creator only on paid collaborations; barter is currently commission-free.

Is this comparison objective when a platform publishes it?

Our choice of criteria is biased towards what we consider important for small brands and nano creators. Facts come from the companies' public pages. We list Blogger Bank's own prices and commissions alongside those of the other services.

Why is there no ranking from 1 to 13?

MCN networks, search databases and marketplaces serve different purposes. A single ranking would suggest they are interchangeable. The choice primarily depends on whether the brand wants to manage collaborations itself or hand them to an external team.

How do we know the data is current?

We checked it on 24 August 2026 and state that date with the tables. The market moves fast: one company described here rebranded five weeks before this text was published. We review the comparison quarterly.

What does a first campaign actually cost on Blogger Bank?

Blogger Bank: subscription from €6.99/month, plus 5% brand commission and 5% creator commission only on paid collaborations; barter is currently commission-free. For a PLN 1,000 fee, the brand pays PLN 1,050 plus subscription; the creator receives PLN 950.

Who holds the money until the material is approved?

On Blogger Bank, funds stay locked until the brand accepts the work. You can reject content and request revisions until it matches the brief. Our guide to safely paying influencers covers payment protection outside the platform.

How does a marketplace differ from an MCN network?

A marketplace provides tools but leaves decisions to the brand: it posts the brief and chooses creators. Blogger Bank works this way. With agency services, agree on the external team's campaign responsibilities before starting the collaboration.

Does platform access mean a fully managed campaign?

No. On Blogger Bank, the brand handles strategy, creator selection and results assessment. The platform helps organise collaborations, but opening an account does not mean an external team takes over campaign management.

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