Glossary/Feed post
What is a feed post?
Short answer
A feed post is a publication that stays on the creator's profile for good: a photo, a carousel of photos or a video together with a caption. It collects reactions more slowly than disappearing formats, but it does not delete itself after a day, so it works as a calling card for the collaboration that both sides can come back to long after the campaign.
What exactly is a feed post?
It is a format where the caption weighs as much as the photo. The creator has room to explain why they use the product, and followers leave comments under the post that stay visible for a long time. That is why brands treat a post as reference material: you can show it in a conversation with a client, link to it and come back to it once the campaign is over.
What is usually agreed before a post goes out?
Four things are worth writing into the task:
The form of the material: a single photo, a carousel or a video, and how many frames show the product.
The content of the caption: what is to be said about the product and what information has to appear in it.
How the collaboration is disclosed and how the brand profile is tagged in the caption and in the photo.
How long the post is to stay on the profile, and the rules if it is to be taken down earlier.
Why do brands order feed posts?
Because a post stays. The brand gets material it can come back to after the campaign ends, and someone landing on the creator's profile in six months will still see it. The comments under a post are sometimes worth more than the reach itself, because they show the real questions and doubts of the audience, which are worth taking into account later in the product description.
Where to order it or find tasks
Related terms
Words that come up in the same conversations. Each has its own definition in the glossary.
- Instagram Story
- Material that disappears after 24 hours and is watched full screen. It gives quick contact with the most active part of the audience and lets you add a link. Read more
- Engagement
- The audience's reactions to the material: likes, comments, saves, shares. It shows whether the content moved people or only scrolled past their eyes. Read more
- Instagram Reels
- Short vertical video that is shown to people outside the follower list as well. That is why reach here depends more on the material itself than on the size of the account. Read more
- TikTok
- A short video platform where material reaches mainly people who do not follow the author. An account with few followers can still get large reach there. Read more
Frequently asked questions
Does a feed post get less reach than video?
It usually collects reactions more slowly and reaches people who do not follow the creator less often. In exchange it stays on the profile, so what counts is not only the first day, but also how many people see it later.
How long does a post have to stay on the profile?
As long as the task says. The absence of such a clause is a common source of disputes, because the creator can remove the material at any moment while the brand was counting on it staying up longer.
Is it worth combining a post with Stories?
Yes, that is the most common set. Stories give quick contact with the active part of the community and drive traffic, and the post stays as a lasting trace of the collaboration on the creator's profile.
