How to increase sales on Allegro with creators: UGC photos, reviews and traffic to your offer

You can increase sales on Allegro with creators in two ways at once: a better offer and more traffic to it. UGC creators supply photos of the product in use for the offer gallery, and influencers show the product to their audience in a review, unboxing or short video and send people to a specific Allegro offer. A buyer who arrives on a recommendation lands on a listing with good photos and has fewer reasons to go back to the search results. The simplest start is one task on Blogger Bank: you describe the product and the offer, and creators apply themselves.

This text is for sellers and brands that sell through Allegro rather than (or not only) in their own store. If you run your own online store, start with the article on influencer marketing for an online store — there the traffic goes to your own site and is measured differently.

What creators can do for your Allegro sales

On a marketplace, buyers compare many offers for the same or a very similar product. Price and delivery matter, but which offer they click and whether they buy also depends on photos, the description and trust in the product. Creators help in three places:

• The offer. UGC content — photos of the product in a real setting, in someone's hand, in use — complements a gallery that often consists only of catalogue packshots.
• Traffic. An influencer whose audience fits your product shows it in a review or unboxing and says where to buy it. Some viewers type the product name into Allegro search, others click the link to the offer.
• Trust. Marketplace buyers often don't know the brand. A video in which someone they trust unpacks the product and uses it for a few days answers questions a description can't.

You don't have to start with everything at once. If your offer gets plenty of visits but few purchases, the problem is usually the listing itself, so start with photos from creators. If the offer converts the people who find it but visits are low, you need traffic, meaning posts by influencers. A new product usually needs both.

These three things work best together. Creator traffic landing on a weak offer is wasted, and a great gallery with no traffic waits for the search algorithm to notice it.

Creator photos in the offer gallery: what Allegro allows

Before you order gallery photos, check Allegro's rules, because not every shot fits every slot. According to the seller help pages, the thumbnail, the first photo in the listing form, shows the product on a white background. Further photos in the gallery and description may have any background, but Allegro doesn't allow adding text or the shop's logo to them, and photos generated or substantially altered by artificial intelligence must be labelled — as set out in the rules for gallery and description photos. Rules change, so look at these pages again before a campaign.

In practice this means a simple division of work:

• The thumbnail stays your packshot on a white background. No creator needed here.
• The further gallery photos are the place for creator content: the product on a desk, in a kitchen, in a bag, in a hand, a size comparison with an everyday object, the result after use.
• The offer description can show the product in several situations, each with one photo and a short sentence underneath.

Ask the creator for photos without captions or graphics. If a photo should show a product feature, let the frame itself show it: water resistance with water drops, capacity with the contents of a bag, size with a hand next to the product. How to prepare such a task step by step is covered in the article on product photos from UGC creators.

Video is different. Allegro is developing video in offer galleries, but according to its announcement in seller help, gallery videos are added by the platform itself and come from manufacturers. So you will use a creator's video mainly outside the offer: on the creator's profile, on your own channels and in ads that point to Allegro. We write about ordering such content in the text on product videos from creators.

Wherever the content is published, agree with the creator in advance where and for how long you may use their photos and videos. This scope is the usage rights, and it should be written into the contract before the content goes into your offer.

Reviews and unboxings that drive traffic to your Allegro offer

The second route is creator posts that lead people to your offer. What matters here is not the follower count, but whether the creator's audience buys products in your category and trusts their recommendations.

A few rules help turn a post into Allegro sales:

• One offer, one product. The creator links to a specific offer, not to a seller page with hundreds of products. A buyer who has to search often picks a cheaper offer from another seller.
• A name people can search for. Some viewers won't click the link and will type the product name into the Allegro app instead. Give the creator the exact brand and model name, the same as in the offer title.
• Real use instead of a recited feature list. Content in which the creator uses the product for a few days and says what surprised them works best. Buyers will find the technical specs in the offer anyway.
• A ready offer before the post. Check stock, shipping time and the gallery before the video goes live. Traffic from a single post arrives fast and won't wait for a restock.
• Disclosure. Content from a creator who received a product or payment must be labelled as advertising. The rules are explained in the entry on ad disclosure.

The right creators depend on the category. A seller of home accessories looks for people who show their flat and their cleaning routines — see creators in the home niche. A shop with gadgets and phone accessories starts with creators in the electronics niche, and a seller of pet food and accessories with creators in the pets niche.

How to measure sales with creators on Allegro

Measurement on a marketplace is harder than in your own store, and it's worth knowing that before the campaign rather than after. The offer page belongs to Allegro, so you can't install your own analytics on it as in your store, and UTM parameters in the link won't give you the full path from click to purchase. Some buyers won't click the link at all and will search for the product themselves.

So instead of one metric, look at several signals at once:

• Sales of the specific offer in the window after the post compared with a similar period without a post. It's best not to change the price or run other promotions at the same time, otherwise it's hard to separate the effects.
• Offer visits in the statistics available in your seller account. A jump in visits on the day of the post is a clear signal, even if purchases spread out over time.
• Link clicks on the creator's side. The creator sees in their profile statistics how many people clicked the link and can share this after the post.
• Searches for the brand name. If more people search for your brand after a series of posts, the campaign is working, even if you can't attribute every order to a specific video.

Goals, measurement windows and metrics are laid out in the text on how to measure the results of a creator campaign. Remember that one post is a small sample: judge the series, not a single video.

Launching a new product on Allegro with creators

A new Allegro offer starts with no reviews and no sales history, so it's harder for it to beat offers that have both. Creators help you get through this first period.

• Before the offer goes live, send the product to a few creators and order gallery photos. The offer starts with a full gallery rather than a single packshot.
• On launch day, creators publish their reviews and unboxings with a link to the offer. The first buyers come on a recommendation, not by chance.
• In the following weeks, you use the creator content in ads and on your own channels, if you have the rights.

Buyer reviews can't be ordered, and you shouldn't try: a creator's review is a labelled ad, not a rating on the offer. A creator can, however, make the first genuine buyers appear sooner. We cover launch preparation in more depth in the articles on product launches with creators and on pre-sales with creators.

Seasonal sales peaks: when to bring in creators

On Allegro, as across e-commerce, demand rises before holidays, during autumn sales, before back-to-school and before the summer season — depending on the category. In these periods competition for buyers' attention is at its highest, and creators help if you start early enough.

• Plan ahead. Creators have the most tasks in season, and the product must reach them and be tested before the post.
• Refresh the gallery before the peak. Photos in a festive or summer setting help an offer stand out in the results, as long as they comply with Allegro's photo rules.
• Publish before people buy. A gift recommendation works before the holidays, not on the last delivery day.

Dates and ideas for different industries are collected in the calendar of seasonal creator campaigns.

The most common mistakes Allegro sellers make with creators

• A link to the seller page instead of the offer. The buyer gets lost among products and buys elsewhere.
• Gallery photos with captions and the shop logo. Such photos break Allegro's rules, so agree on clean shots with the creator before the shoot.
• No stock on the day of the post. Recommended traffic lands on an unavailable offer and doesn't come back.
• Judging by one video. A single post is too small a sample to draw conclusions about the whole channel.
• No written rights to the content. Gallery photos without the creator's consent are a risk that a contract easily avoids.

How Blogger Bank solves the problem of increasing Allegro sales with creators

An Allegro seller needs gallery photos, posts that bring in buyers and clear rights to the content, all at once. On Blogger Bank the whole collaboration happens in one place:

• Instead of hunting for creators across profiles and messaging each one separately — you describe in a task the product, the link to the Allegro offer and what you need: gallery photos, a review or an unboxing. Creators apply themselves.
• Instead of guessing who really fits your category — you browse profiles that creators fill in themselves, not data scraped automatically from the web.
• Instead of separate negotiations about photo rights — the contract with the chosen creator opens automatically before the content goes into your offer.
• Instead of scattered correspondence during a launch or in season — chats, contracts and terms with many creators are handled in one panel, and content acceptance and safe payment are in the same place.

Browse the influencer catalogue by niche and city. Create a brand account and describe in your first task the product you want to sell better on Allegro.