Ad castings in Poland 2026: where to look, how to apply and what to check in the contract

Ad castings are the most common paid on-camera work for people without a film track record: TV commercials, online spots, photo shoots and, more and more, short social media videos. You find them through casting agencies, casting groups and, for social ads, directly with brands. The fastest start is to sign up as a creator on Blogger Bank and apply to brand video briefs yourself.

Types of ad castings

• TV and cinema commercials — big productions via casting agencies; photos, an intro video, then an in-person callback.
• Online spots and social ads — shorter shoots, often self-tapes; naturalness matters more than stage technique.
• Photo shoots (print, catalogue, e-commerce) — for models, but also for "real people" of all ages.
• UGC videos for brands — you film yourself on a phone at home; the brand looks for a creator directly.

Where to find ad castings in Poland

• Casting and acting agencies — they keep face databases used by production houses.
• Casting groups on social media — ad calls often have short deadlines, so keep photos and video ready.
• Big cities — most commercial shoots happen in Warsaw, Kraków and Wrocław.
• Brand brief platforms — on Blogger Bank brands publish video tasks and you apply yourself, with no middleman.

Avoid calls that charge for taking part or "guarantee" an ad after a paid database entry.

How to apply and prepare

• Photos — a current headshot and full-length shot, natural light, no filters.
• Details — playing age, height, sizes, city, languages, driving licence, skills.
• Intro video — 30–60 seconds: name, city, a few sentences, profile and full body.
• Self-tape — if you get a script, record in landscape, plain background, light in front. See our guide to online film castings and self-tapes.

What to check in an advertising contract

In advertising you are paid not only for the shoot day but also for the use of your image. Before signing, check:

• fields of use — TV, internet, outdoor, in-store materials;
• duration and territory — how many months and in which countries;
• category exclusivity — whether you can't appear in a competitor's ad meanwhile;
• AI use — whether the brand may alter your image or voice.

Read more in our article on image consent in advertising and AI and on pay in how much actors earn in Poland.

Blogger Bank — brand ads without waiting for a casting

• Instead of sending photos to agencies — one creator profile with portfolio and videos.
• Instead of waiting for a call — you browse brand video briefs and apply to the right ones.
• Instead of verbal deals — the contract with the brand is generated automatically.
• Instead of shoots only in big cities — many ads you record at home on your phone.

Just starting? Read how to become an actor in Poland too.

Sign up as a creator