How much should you charge for a post or a reel?
In short
At 1–10k followers a realistic rate in Poland is PLN 200–800 per post; at 10–50k it is PLN 800–2,500. For a reel, add 20–50% over a feed post: PLN 300–1,500 at nano, PLN 1,500–7,000 at micro. Your starting point is not the follower count but the reach and engagement of your recent posts.
Start from reach, not from followers
A brand is buying access to people, not a number in your profile. Take your last ten posts, write down reach and engagement, and take the median — not the average, because one viral post distorts the picture. That is the number you show and the number you price from.
The practical consequence: an account with 40k followers and a median reach of 3k prices lower than an account with 12k followers and 9k reach. If you don't present it yourself, the brand will count followers — usually not in your favour.
Rates to start from
| Your reach | Feed post | Reel |
|---|---|---|
| 1–10k | PLN 200–800 | PLN 300–1,500 |
| 10–50k | PLN 800–2,500 | PLN 1,500–7,000 |
| Story series | PLN 300–2,000 for accounts up to 50k |
Below 10k, barter or a mixed model — product plus a top-up — is common. That is normal, but barter still has a value: price it like cash and account for it like cash.
Charge separately for
- Paid-advertising rights. The brand wants to run your reel as an ad — that is a separate line and a separate fee.
- Exclusivity. A ban on working with competitors removes part of your market. Price it instead of agreeing to it in passing.
- Extra formats. Stills for the brand to use, vertical and horizontal cuts, captions — each one separately.
- Rush delivery. Publication within 48 hours carries a surcharge.
- Revisions beyond the limit. Agree the number of rounds upfront, say two. Anything beyond that is billable.
When a brand says "we only have barter"
Not always a bad offer, but always one to calculate. Ask for the market value of the product, compare it with your rate, and add tax, because barter is income. If the product is clearly worth less than your rate, the counter-offer is product plus the difference in cash.
Declining is also an answer, and it doesn't burn the bridge if you give the reason in numbers: "at my reach this publication prices at X, the product is worth Y".
How not to negotiate blind
The hard part of pricing is that you can't see what others are paid. When a brand publishes a brief with a stated range, the starting point is public and the conversation begins with a number. On Blogger Bank you respond to briefs with a stated budget and quote your own rate.
Funds are reserved before you start work — the budget goes into the Vault and is locked until the brand accepts the material. You never have to ask for a prepayment and you are not working on someone's word.
Related questions
- Should I publish my rates?
- Few creators do. A public rate card filters out enquiries below your floor but makes larger, unusual briefs harder to price.
- What should I charge for a first collaboration?
- The same as for any other. A "starter discount" sets a reference point that is hard to climb back from. If you want to concede, concede on scope, not on rate.
- What about a discount for a long-term deal?
- Tie the discount to a commitment: a lower unit price for a package booked upfront, not for the promise of future work.
- Do followers matter at all?
- As an initial filter in brand search tools, yes. Price is decided by reach and engagement.
Read next
Sources
Answer briefs that state their budget
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