Questions and answers
Short, direct answers to the most common questions about working with influencers in Poland — rates, tax, vetting and ad disclosure.
For brands
- How do you check whether an influencer has fake followers?
A 3–5% engagement norm, the red flags that matter, and what to ask for before you pay. A practical checklist.
- Do you have to pay tax on a barter collaboration in Poland?
Barter is income on both sides. How to value it, when the deal is tax-neutral, and how PR packages differ.
For creators
- How much should you charge for a post or a reel?
Ranges for 1–10k and 10–50k reach, what to bill separately, and how to answer a brand offering barter only.
- Do you have to pay tax on a barter collaboration in Poland?
Barter is income on both sides. How to value it, when the deal is tax-neutral, and how PR packages differ.
- Contract, invoice or lump-sum tax — how to settle influencer income in Poland?
The 12/32% scale, 20 or 50% deductible costs, PIT-28/36/36L, and when registering a business starts to pay off.